The Shopify Conversion Checklist: 50 Ways to Improve Your Store
Wed 28th January 2026
Getting more sales from a Shopify store does not always require a complete redesign.
Often, the biggest improvements come from fixing small points of friction across the customer journey — unclear messaging, weak product pages, distracting navigation, missing trust signals or an overly complicated checkout experience.
The UX Mistakes Quietly Killing Shopify Sales
Wed 28th January 2026
This article explores why many Shopify stores struggle with conversion despite having polished visual design. It breaks down the difference between UI and UX, highlights common ecommerce usability mistakes, and explains how better user experience design can improve customer trust, engagement, and sales performance. From navigation and mobile optimisation to product page strategy and conversion-focused thinking, the post looks at why effective Shopify UX is about more than just aesthetics — it’s about creating experiences that actually convert.
UX Is Not Design. It’s Business Strategy.
Wed 28th January 2026
Most organisations still treat UX as a visual layer, something that happens after the “real work” is done. But the highest-performing companies treat UX as business strategy.
UX Is Not Design. It’s Business Strategy.
Wed 28th January 2026
As designers and developers, we’re paid for our expertise. Over time, that experience builds intuition — and intuition is valuable. But it can also quietly turn into assumption. And assumptions are where good products start to drift away from real people.
UX Research Without Ego: Letting Go of Assumptions
Wed 28th January 2026
As designers and developers, we’re paid for our expertise. Over time, that experience builds intuition — and intuition is valuable. But it can also quietly turn into assumption. And assumptions are where good products start to drift away from real people.
Why UX Strategy Isn’t Optional Anymore: The Business Case for Design Thinking
Mon 19th January 2026
In today’s digital world, companies that invest in design aren’t just making products that look nice — they’re shaping experiences that people love and return to. But great visuals alone don’t move the needle. What truly differentiates successful products is UX strategy — a thoughtful, research-backed plan that aligns user needs with business goals.
From Research to Reality: How to Build User-Centred Digital Products
Tues 12th January 2026
As designers and strategists, we all talk about being “user-centred.” But what does that actually mean in practice? How do you go from high-level research to a product that feels intuitive and delightful?
The Power of Integrated Design: UX, UI & Branding Working Together
Mon 15th December 2025
Design happens at the intersection of form and function — but too often, teams treat UX, UI, and branding as separate silos. In reality, the strongest digital experiences are built when these elements work in harmony.
Design Isn’t the Deliverable — Outcomes Are
Fri 21st November 2025
Too often, design is treated as a checklist item: wireframes delivered, UI signed off, product shipped. But design isn’t the deliverable — outcomes are. And when teams lose sight of that, even beautifully crafted products can fail to make an impact.
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
MENU
The Shopify Conversion Checklist: 50 Ways to Improve Your Store
Tue 26th July 2026
Getting more sales from a Shopify store does not always require a complete redesign.
Often, the biggest improvements come from fixing small points of friction across the customer journey — unclear messaging, weak product pages, distracting navigation, missing trust signals or an overly complicated checkout experience.
The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026
This article explores why many Shopify stores struggle with conversion despite having polished visual design. It breaks down the difference between UI and UX, highlights common ecommerce usability mistakes, and explains how better user experience design can improve customer trust, engagement, and sales performance. From navigation and mobile optimisation to product page strategy and conversion-focused thinking, the post looks at why effective Shopify UX is about more than just aesthetics — it’s about creating experiences that actually convert.
UX Is Not Design. It’s Business Strategy.
Mon 23rd February 2026
Most organisations still treat UX as a visual layer, something that happens after the “real work” is done. But the highest-performing companies treat UX as business strategy.
UX Is Not Design. It’s Business Strategy.
Mon 23rd February 2026
As designers and developers, we’re paid for our expertise. Over time, that experience builds intuition — and intuition is valuable. But it can also quietly turn into assumption. And assumptions are where good products start to drift away from real people.
UX Research Without Ego: Letting Go of Assumptions
Wed 28th January 2026
As designers and developers, we’re paid for our expertise. Over time, that experience builds intuition — and intuition is valuable. But it can also quietly turn into assumption. And assumptions are where good products start to drift away from real people.
Why UX Strategy Isn’t Optional Anymore: The Business Case for Design Thinking
Mon 19th January 2026
In today’s digital world, companies that invest in design aren’t just making products that look nice — they’re shaping experiences that people love and return to. But great visuals alone don’t move the needle. What truly differentiates successful products is UX strategy — a thoughtful, research-backed plan that aligns user needs with business goals.
From Research to Reality: How to Build User-Centred Digital Products
Tues 12th January 2026
As designers and strategists, we all talk about being “user-centred.” But what does that actually mean in practice? How do you go from high-level research to a product that feels intuitive and delightful?
The Power of Integrated Design: UX, UI & Branding Working Together
Mon 15th December 2025
Design happens at the intersection of form and function — but too often, teams treat UX, UI, and branding as separate silos. In reality, the strongest digital experiences are built when these elements work in harmony.
Design Isn’t the Deliverable — Outcomes Are
Fri 21st November 2025
Too often, design is treated as a checklist item: wireframes delivered, UI signed off, product shipped. But design isn’t the deliverable — outcomes are. And when teams lose sight of that, even beautifully crafted products can fail to make an impact.
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
HOME
MENU
The Shopify Conversion Checklist: 50 Ways to Improve Your Store
Tue 26th July 2026
Getting more sales from a Shopify store does not always require a complete redesign.
Often, the biggest improvements come from fixing small points of friction across the customer journey — unclear messaging, weak product pages, distracting navigation, missing trust signals or an overly complicated checkout experience.
The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026
This article explores why many Shopify stores struggle with conversion despite having polished visual design. It breaks down the difference between UI and UX, highlights common ecommerce usability mistakes, and explains how better user experience design can improve customer trust, engagement, and sales performance. From navigation and mobile optimisation to product page strategy and conversion-focused thinking, the post looks at why effective Shopify UX is about more than just aesthetics — it’s about creating experiences that actually convert.
UX Is Not Design. It’s Business Strategy.
Mon 23rd February 2026
Most organisations still treat UX as a visual layer, something that happens after the “real work” is done. But the highest-performing companies treat UX as business strategy.
UX Is Not Design. It’s Business Strategy.
Wed 28th January 2026
As designers and developers, we’re paid for our expertise. Over time, that experience builds intuition — and intuition is valuable. But it can also quietly turn into assumption. And assumptions are where good products start to drift away from real people.
UX Research Without Ego: Letting Go of Assumptions
Wed 28th January 2026
As designers and developers, we’re paid for our expertise. Over time, that experience builds intuition — and intuition is valuable. But it can also quietly turn into assumption. And assumptions are where good products start to drift away from real people.
Why UX Strategy Isn’t Optional Anymore: The Business Case for Design Thinking
Mon 19th January 2026
In today’s digital world, companies that invest in design aren’t just making products that look nice — they’re shaping experiences that people love and return to. But great visuals alone don’t move the needle. What truly differentiates successful products is UX strategy — a thoughtful, research-backed plan that aligns user needs with business goals.
From Research to Reality: How to Build User-Centred Digital Products
Tues 12th January 2026
As designers and strategists, we all talk about being “user-centred.” But what does that actually mean in practice? How do you go from high-level research to a product that feels intuitive and delightful?
The Power of Integrated Design: UX, UI & Branding Working Together
Mon 15th December 2025
Design happens at the intersection of form and function — but too often, teams treat UX, UI, and branding as separate silos. In reality, the strongest digital experiences are built when these elements work in harmony.
Design Isn’t the Deliverable — Outcomes Are
Fri 21st November 2025
Too often, design is treated as a checklist item: wireframes delivered, UI signed off, product shipped. But design isn’t the deliverable — outcomes are. And when teams lose sight of that, even beautifully crafted products can fail to make an impact.
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
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