Portfolio
UX Design & Research
Design clarity for complex products.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
Whether you’re launching something new, fixing an existing product, or struggling with adoption, I work with you to understand users, reduce friction, and design solutions that actually get used.
VitaCura
Key Areas
App UX & UI Design
VR UI / Spatial Interface Design
User Flow & Journey Design
Interaction Design (2D & Immersive)
Wireframing & Prototyping
Design Systems & Component Design
Cross-Platform UX Strategy
Accessibility & Usability Design
Visual Design & Interface Consistency
Iterative Design & Feedback Cycles
I worked with VitaCura Mediplus to redesign the patient journey into a more connected, accessible, and stress-free digital experience. The goal was to simplify how patients interact with clinics before, during, and after treatment through a modern care platform focused on clarity, reassurance, and usability.
From a UX perspective, I focused heavily on reducing cognitive load and improving accessibility across every stage of the experience. I mapped the full patient journey to identify pain points around appointments, forms, medication tracking, communication, and recovery progress — areas where many healthcare platforms create confusion and anxiety for users.
The platform was designed with a mobile-first and accessibility-led approach, ensuring patients of all ages and technical abilities could confidently navigate the experience. Key UX considerations included:
Clear information hierarchy
Simplified navigation
Reassuring interface patterns
Reduced friction in booking and form completion
Progress tracking for recovery and care plans
Accessible layouts, spacing, and typography
Consistent cross-device experience between desktop and tablet
I also helped shape the product structure and service design strategy, creating scalable flows that could adapt across multiple healthcare sectors including private GP services, physiotherapy, dental clinics, cosmetic surgery, fertility clinics, and mental health providers.
The final result was a patient journey platform that feels calmer, more supportive, and significantly more user-friendly than traditional healthcare systems — helping clinics improve communication, engagement, and overall patient confidence throughout treatment.
MyMoneyBack
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
TouchPoint Medical
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
Client Engager
Key Areas
UX Audit & Usability AnalysisCompetitor & Market AnalysisUser Persona DefinitionWorkflow Mapping & OptimisationInformation Architecture & Navigation Design
Role-Based Dashboard Design
Interaction Design
Task Prioritisation UX
Mobile & Responsive UX Design
Prototyping & Iterative Design
Stakeholder Collaboration
I led a UX audit and competitor analysis of a medical management application to identify usability issues across navigation, workflow complexity, and role clarity.
Using competitor insights and user personas, I redesigned key experiences to simplify access to stock, team, and patient data for busy medical staff. The solution introduced clearer navigation, streamlined workflows, and role-specific dashboards, improving efficiency, usability, and overall productivity.
Matched
Key Areas
App UX & UI Design
VR UI / Spatial Interface Design
User Flow & Journey Design
Interaction Design (2D & Immersive)
Wireframing & Prototyping
Design Systems & Component Design
Cross-Platform UX Strategy
Accessibility & Usability Design
Visual Design & Interface Consistency
Iterative Design & Feedback Cycles
I designed the user experience and interface for Matched, a digital application focused on creating clear, intuitive interactions across both standard app and VR environments. The work involved defining user flows, designing UI systems, and adapting interaction patterns for immersive VR use while maintaining consistency, usability, and accessibility. The final designs delivered a cohesive experience across platforms, balancing visual clarity with intuitive interaction in both 2D and spatial interfaces.
The Muslim Charity List
Key Areas
UX Research (Interviews & Surveys)
User Persona Development
Competitor Analysis
Information Architecture
Modular & Scalable UX Design
Wireframing & Prototyping
Interaction Design
Donation Flow Optimisation
Accessibility & Responsive Design
User Testing & Iterative Design
Visual Communication & Content Structuring
I led the UX redesign of The Muslim Charity List to create a more user-friendly and accessible platform for discovering and donating to Muslim charities. Through user research, interviews, surveys, and competitor analysis, I identified key usability challenges around information density and donation flow. I redesigned the experience using a modular, category-based structure, responsive layouts, and clear donation tools, iterating through wireframes, prototypes, and user testing to deliver a clearer, more intuitive platform that improved ease of use and donation confidence.
.Simple
Key Areas
UX Audit & Usability TestingCompetitor AnalysisSaaS Product UX DesignWorkflow OptimisationInformation ArchitectureAI Feature Integration (UX Strategy)
Content Creation & Publishing UXTemplate System DesignInteraction DesignCalendar & Scheduling UXUI Design & Visual ConsistencyUser-Centred Product Strategy
I led the UX audit, usability testing, and competitor analysis for DotSimple, a SaaS social media management platform, to address inefficient workflows and limited content creation capabilities.
By analysing user behaviour and competitor offerings, I redesigned key experiences to streamline navigation, improve planning, and accelerate content creation. The solution introduced AI-powered content generation, a flexible template system, and a simplified scheduling calendar, significantly improving productivity, consistency, and overall user satisfaction.
Let’s make your product easier to use
Contact me, on the following links.
Portfolio
UX Design & Research
Design clarity for complex products.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
Whether you’re launching something new, fixing an existing product, or struggling with adoption, I work with you to understand users, reduce friction, and design solutions that actually get used.
VitaCura
Key Areas
App UX & UI Design
VR UI / Spatial Interface Design
User Flow & Journey Design
Interaction Design (2D & Immersive)
Wireframing & Prototyping
Design Systems & Component Design
Cross-Platform UX Strategy
Accessibility & Usability Design
Visual Design & Interface Consistency
Iterative Design & Feedback Cycles
I worked with VitaCura Mediplus to redesign the patient journey into a more connected, accessible, and stress-free digital experience. The goal was to simplify how patients interact with clinics before, during, and after treatment through a modern care platform focused on clarity, reassurance, and usability.
From a UX perspective, I focused heavily on reducing cognitive load and improving accessibility across every stage of the experience. I mapped the full patient journey to identify pain points around appointments, forms, medication tracking, communication, and recovery progress — areas where many healthcare platforms create confusion and anxiety for users.
The platform was designed with a mobile-first and accessibility-led approach, ensuring patients of all ages and technical abilities could confidently navigate the experience. Key UX considerations included:
Clear information hierarchy
Simplified navigation
Reassuring interface patterns
Reduced friction in booking and form completion
Progress tracking for recovery and care plans
Accessible layouts, spacing, and typography
Consistent cross-device experience between desktop and tablet
I also helped shape the product structure and service design strategy, creating scalable flows that could adapt across multiple healthcare sectors including private GP services, physiotherapy, dental clinics, cosmetic surgery, fertility clinics, and mental health providers.
The final result was a patient journey platform that feels calmer, more supportive, and significantly more user-friendly than traditional healthcare systems — helping clinics improve communication, engagement, and overall patient confidence throughout treatment.
MyMoneyBack
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
TouchPoint Medical
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
Client Engager
Key Areas
UX Audit & Usability AnalysisCompetitor & Market AnalysisUser Persona DefinitionWorkflow Mapping & OptimisationInformation Architecture & Navigation Design
Role-Based Dashboard Design
Interaction Design
Task Prioritisation UX
Mobile & Responsive UX Design
Prototyping & Iterative Design
Stakeholder Collaboration
I led a UX audit and competitor analysis of a medical management application to identify usability issues across navigation, workflow complexity, and role clarity.
Using competitor insights and user personas, I redesigned key experiences to simplify access to stock, team, and patient data for busy medical staff. The solution introduced clearer navigation, streamlined workflows, and role-specific dashboards, improving efficiency, usability, and overall productivity.
Matched
Key Areas
App UX & UI Design
VR UI / Spatial Interface Design
User Flow & Journey Design
Interaction Design (2D & Immersive)
Wireframing & Prototyping
Design Systems & Component Design
Cross-Platform UX Strategy
Accessibility & Usability Design
Visual Design & Interface Consistency
Iterative Design & Feedback Cycles
I designed the user experience and interface for Matched, a digital application focused on creating clear, intuitive interactions across both standard app and VR environments. The work involved defining user flows, designing UI systems, and adapting interaction patterns for immersive VR use while maintaining consistency, usability, and accessibility. The final designs delivered a cohesive experience across platforms, balancing visual clarity with intuitive interaction in both 2D and spatial interfaces.
The Muslim Charity List
Key Areas
UX Research (Interviews & Surveys)
User Persona Development
Competitor Analysis
Information Architecture
Modular & Scalable UX Design
Wireframing & Prototyping
Interaction Design
Donation Flow Optimisation
Accessibility & Responsive Design
User Testing & Iterative Design
Visual Communication & Content Structuring
I led the UX redesign of The Muslim Charity List to create a more user-friendly and accessible platform for discovering and donating to Muslim charities. Through user research, interviews, surveys, and competitor analysis, I identified key usability challenges around information density and donation flow. I redesigned the experience using a modular, category-based structure, responsive layouts, and clear donation tools, iterating through wireframes, prototypes, and user testing to deliver a clearer, more intuitive platform that improved ease of use and donation confidence.
.Simple
Key Areas
UX Audit & Usability TestingCompetitor AnalysisSaaS Product UX DesignWorkflow OptimisationInformation ArchitectureAI Feature Integration (UX Strategy)
Content Creation & Publishing UXTemplate System DesignInteraction DesignCalendar & Scheduling UXUI Design & Visual ConsistencyUser-Centred Product Strategy
I led the UX audit, usability testing, and competitor analysis for DotSimple, a SaaS social media management platform, to address inefficient workflows and limited content creation capabilities.
By analysing user behaviour and competitor offerings, I redesigned key experiences to streamline navigation, improve planning, and accelerate content creation. The solution introduced AI-powered content generation, a flexible template system, and a simplified scheduling calendar, significantly improving productivity, consistency, and overall user satisfaction.
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
Contact me, on the following links.
ABOUT
Blog
UX
UX Research
UI & graphics
Software
Portfolio
Book
Portfolio
UX Design & Research
Design clarity for complex products.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
Whether you’re launching something new, fixing an existing product, or struggling with adoption, I work with you to understand users, reduce friction, and design solutions that actually get used.
Key Areas
App UX & UI Design
VR UI / Spatial Interface Design
User Flow & Journey Design
Interaction Design (2D & Immersive)
Wireframing & Prototyping
Design Systems & Component Design
Cross-Platform UX Strategy
Accessibility & Usability Design
Visual Design & Interface Consistency
Iterative Design & Feedback Cycles
VitaCura
I worked with VitaCura Mediplus to redesign the patient journey into a more connected, accessible, and stress-free digital experience. The goal was to simplify how patients interact with clinics before, during, and after treatment through a modern care platform focused on clarity, reassurance, and usability.
From a UX perspective, I focused heavily on reducing cognitive load and improving accessibility across every stage of the experience. I mapped the full patient journey to identify pain points around appointments, forms, medication tracking, communication, and recovery progress — areas where many healthcare platforms create confusion and anxiety for users.
The platform was designed with a mobile-first and accessibility-led approach, ensuring patients of all ages and technical abilities could confidently navigate the experience. Key UX considerations included:
Clear information hierarchy
Simplified navigation
Reassuring interface patterns
Reduced friction in booking and form completion
Progress tracking for recovery and care plans
Accessible layouts, spacing, and typography
Consistent cross-device experience between desktop and tablet
I also helped shape the product structure and service design strategy, creating scalable flows that could adapt across multiple healthcare sectors including private GP services, physiotherapy, dental clinics, cosmetic surgery, fertility clinics, and mental health providers.
The final result was a patient journey platform that feels calmer, more supportive, and significantly more user-friendly than traditional healthcare systems — helping clinics improve communication, engagement, and overall patient confidence throughout treatment.
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
MyMoneyBack
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
TouchPoint Medical
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
Key Areas
UX Audit & Usability AnalysisCompetitor & Market AnalysisUser Persona DefinitionWorkflow Mapping & OptimisationInformation Architecture & Navigation Design
Role-Based Dashboard Design
Interaction Design
Task Prioritisation UX
Mobile & Responsive UX Design
Prototyping & Iterative Design
Stakeholder Collaboration
Client Engager
I led a UX audit and competitor analysis of a medical management application to identify usability issues across navigation, workflow complexity, and role clarity.
Using competitor insights and user personas, I redesigned key experiences to simplify access to stock, team, and patient data for busy medical staff. The solution introduced clearer navigation, streamlined workflows, and role-specific dashboards, improving efficiency, usability, and overall productivity.
Key Areas
App UX & UI Design
VR UI / Spatial Interface Design
User Flow & Journey Design
Interaction Design (2D & Immersive)
Wireframing & Prototyping
Design Systems & Component Design
Cross-Platform UX Strategy
Accessibility & Usability Design
Visual Design & Interface Consistency
Iterative Design & Feedback Cycles
Matched
I designed the user experience and interface for Matched, a digital application focused on creating clear, intuitive interactions across both standard app and VR environments. The work involved defining user flows, designing UI systems, and adapting interaction patterns for immersive VR use while maintaining consistency, usability, and accessibility. The final designs delivered a cohesive experience across platforms, balancing visual clarity with intuitive interaction in both 2D and spatial interfaces.
Key Areas
UX Research (Interviews & Surveys)
User Persona Development
Competitor Analysis
Information Architecture
Modular & Scalable UX Design
Wireframing & Prototyping
Interaction Design
Donation Flow Optimisation
Accessibility & Responsive Design
User Testing & Iterative Design
Visual Communication & Content Structuring
The Muslim Charity List
I led the UX redesign of The Muslim Charity List to create a more user-friendly and accessible platform for discovering and donating to Muslim charities. Through user research, interviews, surveys, and competitor analysis, I identified key usability challenges around information density and donation flow. I redesigned the experience using a modular, category-based structure, responsive layouts, and clear donation tools, iterating through wireframes, prototypes, and user testing to deliver a clearer, more intuitive platform that improved ease of use and donation confidence.
Key Areas
UX Audit & Usability TestingCompetitor AnalysisSaaS Product UX DesignWorkflow OptimisationInformation ArchitectureAI Feature Integration (UX Strategy)
Content Creation & Publishing UXTemplate System DesignInteraction DesignCalendar & Scheduling UXUI Design & Visual ConsistencyUser-Centred Product Strategy
.Simple
I led the UX audit, usability testing, and competitor analysis for DotSimple, a SaaS social media management platform, to address inefficient workflows and limited content creation capabilities.
By analysing user behaviour and competitor offerings, I redesigned key experiences to streamline navigation, improve planning, and accelerate content creation. The solution introduced AI-powered content generation, a flexible template system, and a simplified scheduling calendar, significantly improving productivity, consistency, and overall user satisfaction.
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
ABOUT
UX
UX Research
UI & graphics
Software
Portfolio
Book
Blog
1994
Portfolio
UX Design & Research
Design clarity for complex products.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
Whether you’re launching something new, fixing an existing product, or struggling with adoption, I work with you to understand users, reduce friction, and design solutions that actually get used.
Key Areas
App UX & UI Design
VR UI / Spatial Interface Design
User Flow & Journey Design
Interaction Design (2D & Immersive)
Wireframing & Prototyping
Design Systems & Component Design
Cross-Platform UX Strategy
Accessibility & Usability Design
Visual Design & Interface Consistency
Iterative Design & Feedback Cycles
VitaCura
I worked with VitaCura Mediplus to redesign the patient journey into a more connected, accessible, and stress-free digital experience. The goal was to simplify how patients interact with clinics before, during, and after treatment through a modern care platform focused on clarity, reassurance, and usability.
From a UX perspective, I focused heavily on reducing cognitive load and improving accessibility across every stage of the experience. I mapped the full patient journey to identify pain points around appointments, forms, medication tracking, communication, and recovery progress — areas where many healthcare platforms create confusion and anxiety for users.
The platform was designed with a mobile-first and accessibility-led approach, ensuring patients of all ages and technical abilities could confidently navigate the experience. Key UX considerations included:
Clear information hierarchy
Simplified navigation
Reassuring interface patterns
Reduced friction in booking and form completion
Progress tracking for recovery and care plans
Accessible layouts, spacing, and typography
Consistent cross-device experience between desktop and tablet
I also helped shape the product structure and service design strategy, creating scalable flows that could adapt across multiple healthcare sectors including private GP services, physiotherapy, dental clinics, cosmetic surgery, fertility clinics, and mental health providers.
The final result was a patient journey platform that feels calmer, more supportive, and significantly more user-friendly than traditional healthcare systems — helping clinics improve communication, engagement, and overall patient confidence throughout treatment.
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
MyMoneyBack
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
TouchPoint Medical
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
Key Areas
UX Audit & Usability AnalysisCompetitor & Market AnalysisUser Persona DefinitionWorkflow Mapping & OptimisationInformation Architecture & Navigation Design
Role-Based Dashboard Design
Interaction Design
Task Prioritisation UX
Mobile & Responsive UX Design
Prototyping & Iterative Design
Stakeholder Collaboration
Client Engager
I led a UX audit and competitor analysis of a medical management application to identify usability issues across navigation, workflow complexity, and role clarity.
Using competitor insights and user personas, I redesigned key experiences to simplify access to stock, team, and patient data for busy medical staff. The solution introduced clearer navigation, streamlined workflows, and role-specific dashboards, improving efficiency, usability, and overall productivity.
Key Areas
App UX & UI Design
VR UI / Spatial Interface Design
User Flow & Journey Design
Interaction Design (2D & Immersive)
Wireframing & Prototyping
Design Systems & Component Design
Cross-Platform UX Strategy
Accessibility & Usability Design
Visual Design & Interface Consistency
Iterative Design & Feedback Cycles
Matched
I designed the user experience and interface for Matched, a digital application focused on creating clear, intuitive interactions across both standard app and VR environments. The work involved defining user flows, designing UI systems, and adapting interaction patterns for immersive VR use while maintaining consistency, usability, and accessibility. The final designs delivered a cohesive experience across platforms, balancing visual clarity with intuitive interaction in both 2D and spatial interfaces.
Key Areas
UX Research (Interviews & Surveys)
User Persona Development
Competitor Analysis
Information Architecture
Modular & Scalable UX Design
Wireframing & Prototyping
Interaction Design
Donation Flow Optimisation
Accessibility & Responsive Design
User Testing & Iterative Design
Visual Communication & Content Structuring
The Muslim Charity List
I led the UX redesign of The Muslim Charity List to create a more user-friendly and accessible platform for discovering and donating to Muslim charities. Through user research, interviews, surveys, and competitor analysis, I identified key usability challenges around information density and donation flow. I redesigned the experience using a modular, category-based structure, responsive layouts, and clear donation tools, iterating through wireframes, prototypes, and user testing to deliver a clearer, more intuitive platform that improved ease of use and donation confidence.
Key Areas
UX Audit & Usability TestingCompetitor AnalysisSaaS Product UX DesignWorkflow OptimisationInformation ArchitectureAI Feature Integration (UX Strategy)
Content Creation & Publishing UXTemplate System DesignInteraction DesignCalendar & Scheduling UXUI Design & Visual ConsistencyUser-Centred Product Strategy
.Simple
I led the UX audit, usability testing, and competitor analysis for DotSimple, a SaaS social media management platform, to address inefficient workflows and limited content creation capabilities.
By analysing user behaviour and competitor offerings, I redesigned key experiences to streamline navigation, improve planning, and accelerate content creation. The solution introduced AI-powered content generation, a flexible template system, and a simplified scheduling calendar, significantly improving productivity, consistency, and overall user satisfaction.
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
ABOUT
UX
UX Research
UI & graphics
Software
Portfolio
Book
Blog
1994