TouchPoint Medical
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
MyMoneyBack
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
Client Engager
Key Areas
UX Audit & Usability AnalysisCompetitor & Market AnalysisUser Persona DefinitionWorkflow Mapping & OptimisationInformation Architecture & Navigation Design
Role-Based Dashboard Design
Interaction Design
Task Prioritisation UX
Mobile & Responsive UX Design
Prototyping & Iterative Design
Stakeholder Collaboration
I led a UX audit and competitor analysis of a medical management application to identify usability issues across navigation, workflow complexity, and role clarity.
Using competitor insights and user personas, I redesigned key experiences to simplify access to stock, team, and patient data for busy medical staff. The solution introduced clearer navigation, streamlined workflows, and role-specific dashboards, improving efficiency, usability, and overall productivity.
Matched
Key Areas
App UX & UI Design
VR UI / Spatial Interface Design
User Flow & Journey Design
Interaction Design (2D & Immersive)
Wireframing & Prototyping
Design Systems & Component Design
Cross-Platform UX Strategy
Accessibility & Usability Design
Visual Design & Interface Consistency
Iterative Design & Feedback Cycles
I designed the user experience and interface for Matched, a digital application focused on creating clear, intuitive interactions across both standard app and VR environments. The work involved defining user flows, designing UI systems, and adapting interaction patterns for immersive VR use while maintaining consistency, usability, and accessibility. The final designs delivered a cohesive experience across platforms, balancing visual clarity with intuitive interaction in both 2D and spatial interfaces.
The Muslim Charity List
Key Areas
UX Research (Interviews & Surveys)
User Persona Development
Competitor Analysis
Information Architecture
Modular & Scalable UX Design
Wireframing & Prototyping
Interaction Design
Donation Flow Optimisation
Accessibility & Responsive Design
User Testing & Iterative Design
Visual Communication & Content Structuring
I led the UX redesign of The Muslim Charity List to create a more user-friendly and accessible platform for discovering and donating to Muslim charities. Through user research, interviews, surveys, and competitor analysis, I identified key usability challenges around information density and donation flow. I redesigned the experience using a modular, category-based structure, responsive layouts, and clear donation tools, iterating through wireframes, prototypes, and user testing to deliver a clearer, more intuitive platform that improved ease of use and donation confidence.
.Simple
Key Areas
UX Audit & Usability TestingCompetitor AnalysisSaaS Product UX DesignWorkflow OptimisationInformation ArchitectureAI Feature Integration (UX Strategy)
Content Creation & Publishing UXTemplate System DesignInteraction DesignCalendar & Scheduling UXUI Design & Visual ConsistencyUser-Centred Product Strategy
I led the UX audit, usability testing, and competitor analysis for DotSimple, a SaaS social media management platform, to address inefficient workflows and limited content creation capabilities.
By analysing user behaviour and competitor offerings, I redesigned key experiences to streamline navigation, improve planning, and accelerate content creation. The solution introduced AI-powered content generation, a flexible template system, and a simplified scheduling calendar, significantly improving productivity, consistency, and overall user satisfaction.
Let’s make your product easier to use
Contact me, on the following links.
Portfolio
UI Design
Design clarity for complex products.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
Whether you’re launching something new, fixing an existing product, or struggling with adoption, I work with you to understand users, reduce friction, and design solutions that actually get used.
The Pantry Kitchen
Key Areas
Brand Identity Design
App UX & UI Design
Website Design & UX
Visual Design Systems
Marketing & Print Design
Business Cards & Leaflet Design
Cross-Channel Brand Consistency
User-Centred Design
Art Direction
End-to-End Creative Delivery
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
The work included developing the brand identity, designing user-friendly digital experiences, and producing supporting assets such as business cards and leaflets. The result was a consistent, modern brand presence that worked seamlessly across digital and print touchpoints, strengthening recognition and customer engagement.
Malomatia
Key Areas
UX Audit & Heuristic EvaluationStakeholder InterviewsUser Research & Analytics ReviewCompetitor & Market AnalysisInformation Architecture ReviewNavigation & UX Flow Optimisation
Mobile & Responsive UX EvaluationPerformance & Page Load AssessmentAccessibility & Inclusive Design (WCAG)UX Reporting & Prioritised RecommendationsStrategic UX Consultancy
I conducted a comprehensive UX audit of malomatia.com to identify usability, performance, and accessibility issues impacting user engagement.
Through heuristic evaluation, stakeholder input, user research, and competitor benchmarking, I assessed navigation, mobile responsiveness, visual hierarchy, and page performance. The audit produced a set of prioritised, actionable recommendations to improve information architecture, accessibility, and overall user experience, aligning the site more closely with user needs and Malomatia’s business goals.
Flora & Fauna
Key Areas
Brand Identity Design
Packaging Design
App UX & UI Design
Website Design & UX
Visual & Design Systems
Marketing & Print Design
Product & Packaging Visuals
Art Direction
Cross-Channel Brand Consistency
End-to-End Creative Delivery
I led the brand and digital design for Flora & Fauna, delivering a cohesive identity across the app, website, marketing materials, and product packaging.
The project focused on creating a distinctive, nature-inspired visual language that translated seamlessly across digital and physical touchpoints. The final outcome was a unified brand system that strengthened product presentation, improved customer engagement, and ensured consistency across packaging, digital experiences, and marketing assets.
MyMoneyBack
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
TouchPoint Medical
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
Client Engager
Key Areas
UX Audit & Usability AnalysisCompetitor & Market AnalysisUser Persona DefinitionWorkflow Mapping & OptimisationInformation Architecture & Navigation Design
Role-Based Dashboard Design
Interaction Design
Task Prioritisation UX
Mobile & Responsive UX Design
Prototyping & Iterative Design
Stakeholder Collaboration
I led a UX audit and competitor analysis of a medical management application to identify usability issues across navigation, workflow complexity, and role clarity.
Using competitor insights and user personas, I redesigned key experiences to simplify access to stock, team, and patient data for busy medical staff. The solution introduced clearer navigation, streamlined workflows, and role-specific dashboards, improving efficiency, usability, and overall productivity.
Matched
Key Areas
App UX & UI Design
VR UI / Spatial Interface Design
User Flow & Journey Design
Interaction Design (2D & Immersive)
Wireframing & Prototyping
Design Systems & Component Design
Cross-Platform UX Strategy
Accessibility & Usability Design
Visual Design & Interface Consistency
Iterative Design & Feedback Cycles
I designed the user experience and interface for Matched, a digital application focused on creating clear, intuitive interactions across both standard app and VR environments. The work involved defining user flows, designing UI systems, and adapting interaction patterns for immersive VR use while maintaining consistency, usability, and accessibility. The final designs delivered a cohesive experience across platforms, balancing visual clarity with intuitive interaction in both 2D and spatial interfaces.
Key Areas
UX Research (Interviews & Surveys)
User Persona Development
Competitor Analysis
Information Architecture
Modular & Scalable UX Design
Wireframing & Prototyping
Interaction Design
Donation Flow Optimisation
Accessibility & Responsive Design
User Testing & Iterative Design
Visual Communication & Content Structuring
The Muslim Charity List
I led the UX redesign of The Muslim Charity List to create a more user-friendly and accessible platform for discovering and donating to Muslim charities. Through user research, interviews, surveys, and competitor analysis, I identified key usability challenges around information density and donation flow. I redesigned the experience using a modular, category-based structure, responsive layouts, and clear donation tools, iterating through wireframes, prototypes, and user testing to deliver a clearer, more intuitive platform that improved ease of use and donation confidence.
.Simple
Key Areas
UX Audit & Usability TestingCompetitor AnalysisSaaS Product UX DesignWorkflow OptimisationInformation ArchitectureAI Feature Integration (UX Strategy)
Content Creation & Publishing UXTemplate System DesignInteraction DesignCalendar & Scheduling UXUI Design & Visual ConsistencyUser-Centred Product Strategy
I led the UX audit, usability testing, and competitor analysis for DotSimple, a SaaS social media management platform, to address inefficient workflows and limited content creation capabilities.
By analysing user behaviour and competitor offerings, I redesigned key experiences to streamline navigation, improve planning, and accelerate content creation. The solution introduced AI-powered content generation, a flexible template system, and a simplified scheduling calendar, significantly improving productivity, consistency, and overall user satisfaction.
Let’s make your product easier to use
Contact me, on the following links.
Home
UX Design & Research
UI Design & graphics
Software
Portfolio
Consultant
Book
Blog
Portfolio
UI Design
Design clarity for complex products.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
Whether you’re launching something new, fixing an existing product, or struggling with adoption, I work with you to understand users, reduce friction, and design solutions that actually get used.
Key Areas
Brand Identity Design
App UX & UI Design
Website Design & UX
Visual Design Systems
Marketing & Print Design
Business Cards & Leaflet Design
Cross-Channel Brand Consistency
User-Centred Design
Art Direction
End-to-End Creative Delivery
The Pantry Kitchen
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
The work included developing the brand identity, designing user-friendly digital experiences, and producing supporting assets such as business cards and leaflets. The result was a consistent, modern brand presence that worked seamlessly across digital and print touchpoints, strengthening recognition and customer engagement.
Key Areas
UX Audit & Heuristic EvaluationStakeholder InterviewsUser Research & Analytics ReviewCompetitor & Market AnalysisInformation Architecture ReviewNavigation & UX Flow Optimisation
Mobile & Responsive UX EvaluationPerformance & Page Load AssessmentAccessibility & Inclusive Design (WCAG)UX Reporting & Prioritised RecommendationsStrategic UX Consultancy
Malomatia
I conducted a comprehensive UX audit of malomatia.com to identify usability, performance, and accessibility issues impacting user engagement.
Through heuristic evaluation, stakeholder input, user research, and competitor benchmarking, I assessed navigation, mobile responsiveness, visual hierarchy, and page performance. The audit produced a set of prioritised, actionable recommendations to improve information architecture, accessibility, and overall user experience, aligning the site more closely with user needs and Malomatia’s business goals.
Key Areas
Brand Identity Design
Packaging Design
App UX & UI Design
Website Design & UX
Visual & Design Systems
Marketing & Print Design
Product & Packaging Visuals
Art Direction
Cross-Channel Brand Consistency
End-to-End Creative Delivery
Flora & Fauna
I led the brand and digital design for Flora & Fauna, delivering a cohesive identity across the app, website, marketing materials, and product packaging.
The project focused on creating a distinctive, nature-inspired visual language that translated seamlessly across digital and physical touchpoints. The final outcome was a unified brand system that strengthened product presentation, improved customer engagement, and ensured consistency across packaging, digital experiences, and marketing assets.
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
MyMoneyBack
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
Key Areas
UX Audit & Usability AnalysisUser Journey MappingCompetitor AnalysisUser Research (Interviews & Surveys)Conversion-Focused UX DesignInformation ArchitectureForm Design & OptimisationTrust & Credibility DesignUI Design & Visual ClarityAccessibility (WCAG Compliance)Responsive & Mobile-First DesignStakeholder & Business Alignment
TouchPoint Medical
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
I led a UX audit and competitor analysis of a medical management application, identifying issues with cluttered navigation, complex workflows, and a lack of role-specific views. Using competitor insights and user personas, I redesigned key flows to simplify access to stock, team, and patient data. The solution introduced clearer navigation, role-based dashboards, task prioritisation, and mobile optimisation to improve efficiency and usability.
Key Areas
UX Audit & Usability AnalysisCompetitor & Market AnalysisUser Persona DefinitionWorkflow Mapping & OptimisationInformation Architecture & Navigation Design
Role-Based Dashboard Design
Interaction Design
Task Prioritisation UX
Mobile & Responsive UX Design
Prototyping & Iterative Design
Stakeholder Collaboration
Client Engager
I led a UX audit and competitor analysis of a medical management application to identify usability issues across navigation, workflow complexity, and role clarity.
Using competitor insights and user personas, I redesigned key experiences to simplify access to stock, team, and patient data for busy medical staff. The solution introduced clearer navigation, streamlined workflows, and role-specific dashboards, improving efficiency, usability, and overall productivity.
Key Areas
App UX & UI Design
VR UI / Spatial Interface Design
User Flow & Journey Design
Interaction Design (2D & Immersive)
Wireframing & Prototyping
Design Systems & Component Design
Cross-Platform UX Strategy
Accessibility & Usability Design
Visual Design & Interface Consistency
Iterative Design & Feedback Cycles
Matched
I designed the user experience and interface for Matched, a digital application focused on creating clear, intuitive interactions across both standard app and VR environments. The work involved defining user flows, designing UI systems, and adapting interaction patterns for immersive VR use while maintaining consistency, usability, and accessibility. The final designs delivered a cohesive experience across platforms, balancing visual clarity with intuitive interaction in both 2D and spatial interfaces.
Key Areas
UX Research (Interviews & Surveys)
User Persona Development
Competitor Analysis
Information Architecture
Modular & Scalable UX Design
Wireframing & Prototyping
Interaction Design
Donation Flow Optimisation
Accessibility & Responsive Design
User Testing & Iterative Design
Visual Communication & Content Structuring
The Muslim Charity List
I led the UX redesign of The Muslim Charity List to create a more user-friendly and accessible platform for discovering and donating to Muslim charities. Through user research, interviews, surveys, and competitor analysis, I identified key usability challenges around information density and donation flow. I redesigned the experience using a modular, category-based structure, responsive layouts, and clear donation tools, iterating through wireframes, prototypes, and user testing to deliver a clearer, more intuitive platform that improved ease of use and donation confidence.
Key Areas
UX Audit & Usability TestingCompetitor AnalysisSaaS Product UX DesignWorkflow OptimisationInformation ArchitectureAI Feature Integration (UX Strategy)
Content Creation & Publishing UXTemplate System DesignInteraction DesignCalendar & Scheduling UXUI Design & Visual ConsistencyUser-Centred Product Strategy
.Simple
I led the UX audit, usability testing, and competitor analysis for DotSimple, a SaaS social media management platform, to address inefficient workflows and limited content creation capabilities.
By analysing user behaviour and competitor offerings, I redesigned key experiences to streamline navigation, improve planning, and accelerate content creation. The solution introduced AI-powered content generation, a flexible template system, and a simplified scheduling calendar, significantly improving productivity, consistency, and overall user satisfaction.
Let’s make your product easier to use
Contact me, on the following links.
Home
UX Design & Research
UI Design & graphics
Software
Portfolio
Consultant
Book
Blog