• Identity and contact details, such as your name, company, role, email address and telephone number.

• Enquiry and project details, including messages, briefs, budgets, timelines, files and feedback you choose to provide.

• Business and transaction records needed to prepare proposals, manage projects, invoice and keep accounting records.

• Communication and marketing preferences, including whether you asked to receive updates or resources.

• Technical and usage information, such as device, browser, approximate location, pages viewed, referral source and cookie choices where analytics are enabled.

• To respond to enquiries and take steps requested before entering into a contract.

• To deliver agreed services, manage projects, communicate, invoice and fulfil contractual responsibilities.

• To operate, secure, maintain and improve the website and business based on legitimate interests.

• To send optional marketing or resource updates where consent has been given or another lawful route applies.

• To meet accounting, tax, fraud-prevention, legal and regulatory obligations.

• Unsuccessful or inactive enquiries are normally reviewed and deleted after up to 24 months.

• Client, contract, invoice and core project administration records may be kept for up to six years after the relationship ends.

• Marketing records are kept until you unsubscribe, withdraw consent or the information is no longer useful.

• Technical and analytics data follows the retention settings of the relevant service and should be reviewed regularly.