Portfolio
UX Design & Research
Design clarity for complex products.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
Whether you’re launching something new, fixing an existing product, or struggling with adoption, I work with you to understand users, reduce friction, and design solutions that actually get used.
Ranger
Key Areas
Brand Strategy & PositioningVisual Identity DesignLogo DesignColour Palette & Typography SystemsBrand Guidelines Development
Marketing & Campaign DesignArt DirectionLifestyle & Product VisualsAudience & Market AlignmentCreative Direction
I led the brand redesign for Ranger Apparel to establish a cohesive and recognisable identity in the competitive outdoor clothing market.
Starting with a strategic review of the brand’s positioning, I developed a unified visual language that reflected adventure, durability, and performance. The work included a new logo, refined colour palette, typography, and marketing assets, resulting in a stronger brand presence, improved audience connection, and increased engagement and sales.
YumYumDoughnuts
Key Areas
Brand Identity Design
Website Design & UX
Packaging & Print Design
Menu Design
Marketing & Promotional Materials
Visual Identity Systems
Typography & Colour Systems
Art Direction
Cross-Channel Brand Consistency
End-to-End Brand Delivery
I led the brand and website design for YumYum Doughnuts, creating a playful and recognisable identity that translated across digital and physical touchpoints.
The project included developing the brand identity, designing the website, and producing marketing materials such as packaging bags, menus, and leaflets. The result was a cohesive, vibrant brand presence that enhanced customer engagement and ensured consistency across in-store and online experiences.
Rainforest Alliance
Key Areas
Visual Communication DesignMarketing & Campaign DesignPoster & Print DesignBrand Alignment & StorytellingTypography & Visual Hierarchy
Graphic Design for Digital & PrintInteractive Design Elements (QR Integration)Art DirectionAudience Engagement StrategyCross-Format Design Adaptation
I designed a series of updated marketing posters for the Rainforest Alliance to improve audience engagement and more clearly communicate their sustainability mission.
By focusing on clear messaging, strong visual hierarchy, and impactful imagery, I created modern designs that worked across both print and digital formats. The inclusion of interactive elements such as QR codes helped drive deeper engagement while strengthening brand recognition.
The Bean Company
Key Areas
Brand Identity Design
Packaging Design
Logo Design
Typography Systems
Visual Identity Systems
Marketing & Campaign Design
Print & Digital Design
Art Direction
Brand Consistency & Guidelines
Premium Brand Positioning
I led the redesign of The Bean Company’s packaging, brand identity, and marketing materials to better reflect its premium positioning in a competitive market.
The work focused on creating a cohesive and modern visual identity, with distinctive packaging, refined typography, and a refreshed logo system. The resulting brand system delivered strong shelf presence, clear product differentiation, and consistent branding across packaging and marketing channels.
Key Areas
Brand Identity Design
App UX & UI Design
Website Design & UX
Visual Design Systems
Marketing & Print Design
Business Cards & Leaflet Design
Cross-Channel Brand Consistency
User-Centred Design
Art Direction
End-to-End Creative Delivery
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
The work included developing the brand identity, designing user-friendly digital experiences, and producing supporting assets such as business cards and leaflets. The result was a consistent, modern brand presence that worked seamlessly across digital and print touchpoints, strengthening recognition and customer engagement.
Client Engager
Key Areas
UX Audit & Usability AnalysisCompetitor & Market AnalysisUser Persona DefinitionWorkflow Mapping & OptimisationInformation Architecture & Navigation Design
Role-Based Dashboard Design
Interaction Design
Task Prioritisation UX
Mobile & Responsive UX Design
Prototyping & Iterative Design
Stakeholder Collaboration
I led a UX audit and competitor analysis of a medical management application to identify usability issues across navigation, workflow complexity, and role clarity.
Using competitor insights and user personas, I redesigned key experiences to simplify access to stock, team, and patient data for busy medical staff. The solution introduced clearer navigation, streamlined workflows, and role-specific dashboards, improving efficiency, usability, and overall productivity.
Let’s make your product easier to use
Contact me, on the following links.
Portfolio
Graphic Design
Design clarity for complex products.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
Whether you’re launching something new, fixing an existing product, or struggling with adoption, I work with you to understand users, reduce friction, and design solutions that actually get used.
YumYumDoughnuts
Key Areas
Brand Identity Design
Website Design & UX
Packaging & Print Design
Menu Design
Marketing & Promotional Materials
Visual Identity Systems
Typography & Colour Systems
Art Direction
Cross-Channel Brand Consistency
End-to-End Brand Delivery
I led the brand and website design for YumYum Doughnuts, creating a playful and recognisable identity that translated across digital and physical touchpoints.
The project included developing the brand identity, designing the website, and producing marketing materials such as packaging bags, menus, and leaflets. The result was a cohesive, vibrant brand presence that enhanced customer engagement and ensured consistency across in-store and online experiences.
Rainforest Alliance
Key Areas
Visual Communication DesignMarketing & Campaign DesignPoster & Print DesignBrand Alignment & StorytellingTypography & Visual Hierarchy
Graphic Design for Digital & PrintInteractive Design Elements (QR Integration)Art DirectionAudience Engagement StrategyCross-Format Design Adaptation
I designed a series of updated marketing posters for the Rainforest Alliance to improve audience engagement and more clearly communicate their sustainability mission.
By focusing on clear messaging, strong visual hierarchy, and impactful imagery, I created modern designs that worked across both print and digital formats. The inclusion of interactive elements such as QR codes helped drive deeper engagement while strengthening brand recognition.
Flora & Fauna
Key Areas
Brand Identity Design
Packaging Design
App UX & UI Design
Website Design & UX
Visual & Design Systems
Marketing & Print Design
Product & Packaging Visuals
Art Direction
Cross-Channel Brand Consistency
End-to-End Creative Delivery
I led the brand and digital design for Flora & Fauna, delivering a cohesive identity across the app, website, marketing materials, and product packaging.
The project focused on creating a distinctive, nature-inspired visual language that translated seamlessly across digital and physical touchpoints. The final outcome was a unified brand system that strengthened product presentation, improved customer engagement, and ensured consistency across packaging, digital experiences, and marketing assets.
The Bean Company
Key Areas
Brand Identity Design
Packaging Design
Logo Design
Typography Systems
Visual Identity Systems
Marketing & Campaign Design
Print & Digital Design
Art Direction
Brand Consistency & Guidelines
Premium Brand Positioning
I led the redesign of The Bean Company’s packaging, brand identity, and marketing materials to better reflect its premium positioning in a competitive market.
The work focused on creating a cohesive and modern visual identity, with distinctive packaging, refined typography, and a refreshed logo system. The resulting brand system delivered strong shelf presence, clear product differentiation, and consistent branding across packaging and marketing channels.
Ranger
Key Areas
Brand Strategy & PositioningVisual Identity DesignLogo DesignColour Palette & Typography SystemsBrand Guidelines Development
Marketing & Campaign DesignArt DirectionLifestyle & Product VisualsAudience & Market AlignmentCreative Direction
I led the brand redesign for Ranger Apparel to establish a cohesive and recognisable identity in the competitive outdoor clothing market.
Starting with a strategic review of the brand’s positioning, I developed a unified visual language that reflected adventure, durability, and performance. The work included a new logo, refined colour palette, typography, and marketing assets, resulting in a stronger brand presence, improved audience connection, and increased engagement and sales.
Let’s make your product easier to use
Contact me, on the following links.
Home
UX Design & Research
UI Design & graphics
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Portfolio
Consultant
Book
Blog
Portfolio
Graphic Design
Design clarity for complex products.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
Whether you’re launching something new, fixing an existing product, or struggling with adoption, I work with you to understand users, reduce friction, and design solutions that actually get used.
Key Areas
Brand Identity Design
Website Design & UX
Packaging & Print Design
Menu Design
Marketing & Promotional Materials
Visual Identity Systems
Typography & Colour Systems
Art Direction
Cross-Channel Brand Consistency
End-to-End Brand Delivery
YumYumDoughnuts
I led the brand and website design for YumYum Doughnuts, creating a playful and recognisable identity that translated across digital and physical touchpoints.
The project included developing the brand identity, designing the website, and producing marketing materials such as packaging bags, menus, and leaflets. The result was a cohesive, vibrant brand presence that enhanced customer engagement and ensured consistency across in-store and online experiences.
Key Areas
Visual Communication DesignMarketing & Campaign DesignPoster & Print DesignBrand Alignment & StorytellingTypography & Visual Hierarchy
Graphic Design for Digital & PrintInteractive Design Elements (QR Integration)Art DirectionAudience Engagement StrategyCross-Format Design Adaptation
Rainforest Alliance
I designed a series of updated marketing posters for the Rainforest Alliance to improve audience engagement and more clearly communicate their sustainability mission.
By focusing on clear messaging, strong visual hierarchy, and impactful imagery, I created modern designs that worked across both print and digital formats. The inclusion of interactive elements such as QR codes helped drive deeper engagement while strengthening brand recognition.
Key Areas
Brand Identity Design
Packaging Design
App UX & UI Design
Website Design & UX
Visual & Design Systems
Marketing & Print Design
Product & Packaging Visuals
Art Direction
Cross-Channel Brand Consistency
End-to-End Creative Delivery
Flora & Fauna
I led the brand and digital design for Flora & Fauna, delivering a cohesive identity across the app, website, marketing materials, and product packaging.
The project focused on creating a distinctive, nature-inspired visual language that translated seamlessly across digital and physical touchpoints. The final outcome was a unified brand system that strengthened product presentation, improved customer engagement, and ensured consistency across packaging, digital experiences, and marketing assets.
Key Areas
Brand Identity Design
App UX & UI Design
Website Design & UX
Visual Design Systems
Marketing & Print Design
Business Cards & Leaflet Design
Cross-Channel Brand Consistency
User-Centred Design
Art Direction
End-to-End Creative Delivery
The Pantry Kitchen
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
The work included developing the brand identity, designing user-friendly digital experiences, and producing supporting assets such as business cards and leaflets. The result was a consistent, modern brand presence that worked seamlessly across digital and print touchpoints, strengthening recognition and customer engagement.
Key Areas
Brand Identity Design
Packaging Design
Logo Design
Typography Systems
Visual Identity Systems
Marketing & Campaign Design
Print & Digital Design
Art Direction
Brand Consistency & Guidelines
Premium Brand Positioning
The Bean Company
I led the redesign of The Bean Company’s packaging, brand identity, and marketing materials to better reflect its premium positioning in a competitive market.
The work focused on creating a cohesive and modern visual identity, with distinctive packaging, refined typography, and a refreshed logo system. The resulting brand system delivered strong shelf presence, clear product differentiation, and consistent branding across packaging and marketing channels.
Key Areas
Brand Strategy & PositioningVisual Identity DesignLogo DesignColour Palette & Typography SystemsBrand Guidelines Development
Marketing & Campaign DesignArt DirectionLifestyle & Product VisualsAudience & Market AlignmentCreative Direction
Ranger
I led the brand redesign for Ranger Apparel to establish a cohesive and recognisable identity in the competitive outdoor clothing market.
Starting with a strategic review of the brand’s positioning, I developed a unified visual language that reflected adventure, durability, and performance. The work included a new logo, refined colour palette, typography, and marketing assets, resulting in a stronger brand presence, improved audience connection, and increased engagement and sales.
Let’s make your product easier to use
Contact me, on the following links.
Home
UX Design & Research
UI Design & graphics
Software
Portfolio
Consultant
Book
Blog