rethinking services, shaping new business models and bringing new concepts to life.
A specialist in
I delivered a UX audit, competitor analysis, and end-to-end redesign focused on simplifying workflows, improving navigation, and introducing role-based, mobile-optimised experiences.
25+ years’ of experience turning “hmm, this is confusing” into “wow, this is effortless.”My work sits at the intersection of UX strategy, UI design, and development, helping teams move from uncertainty to direction and from ideas to products that actually get used. I focus on simplifying complexity, aligning stakeholders, and designing experiences that support both user goals and business outcomes.
This portfolio is a selection of projects that reflect how I think, how I work, and how I solve problems — not just what things look like, but why decisions were made.
UX Design Consultant & Strategist Advisor @ Self-Employed (Me&Co) | UI Designer, UX Product Researcher, Brand Designer, Social Media Manager.As a Consultant, Mentor, Researcher, UX/UI Designer, and Developer, I am passionate about crafting intuitive and user-centric digital experiences. With a strong foundation in UX strategy, UI design, and development, I bridge the gap between research, design, and technology to create innovative and scalable solutions. My expertise extends across multiple industries, delivering impactful products through a mix of design thinking, user research, and technical execution.
With years of experience, I have successfully led and contributed to numerous projects, enhancing user engagement and optimizing business performance. My ability to integrate UX principles with cutting-edge technology ensures that I develop solutions that are not only aesthetically pleasing but also highly functional and user-friendly.
Crafting User-Focused Digital Experiences For Advanced Customer Engagement.
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Human centred design
Turning Complexity Into Simplicity
Offering a creative direction as an agile, energetic, and organised problem solver through Storyboarding, Wire-framing and Prototyping with ideation on Usability Testing, looking at the User Journey, Research & Testing having the experience and knowledge to push projects forward from beginning to launch.
I thrive on the challenge of translating complex concepts into intuitive and user-friendly solutions, always with an eye towards innovation and excellence.
I consider myself to be pragmatic, with exceptional communication and interpersonal skills, and pro-actively, communicating project status, areas of concern sharing a growth mindset, working to collaborative milestones.
Passionate about research and design as the base for improving the user experience and the quality of digital products. Catering a design or product to fit the needs of the user with focus on User Experience Research, User Interface Design, Saas Product Design, Interactive Design and Big Data Visualisation as an agile, energetic, and organised problem solver having the experience and knowledge to push projects forward from beginning to launch.
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