7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
Design clarity for complex products.
Rethinking services, shaping new business models and bringing new concepts to life.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
The Problem Why UX Consulting Is Needed
When UX becomes a blocker
Most products don’t fail because of technology — they fail because users don’t understand them, don’t trust them, or can’t use them easily.
Common issues I’m brought in to solve:
- Users dropping off or not converting
- Features being built but rarely used
- Conflicting stakeholder opinions driving design
- No clear user journey or product direction
- Design and development pulling in different directions
UX consulting brings clarity, evidence, and structure to these problems — before more time and money is wasted.
Designed complex multi-step user journeys and Integrated multiple systems and data sources
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
— Tom WillisFounder, Brightfield Labs
”
“
How I can help
UX & UI Design
- Wireframes and flows
- Information architecture
- Interaction design
- High-fidelity UI design
- Design systems and component libraries
UX Strategy & Product Direction
- Product and experience audits
- User journey mapping
- Opportunity and friction analysis
- Feature prioritisation
- Roadmap and MVP definition
UX & UI Design
- Wireframes and flows
- Information architecture
- Interaction design
- High-fidelity UI design
- Design systems and component libraries
Research & Discovery
- User interviews and insight synthesis
- Stakeholder workshops
- Persona creation
- Jobs-to-be-done analysis
- Usability testing (existing products)
DiscoverUnderstand your users, goals, constraints, and existing product.
Define Clarify problems, map journeys, and prioritise what actually matters.
Design Create clear, usable solutions aligned with real user needs.
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
— Tom WillisFounder, Brightfield Labs
”
“
Crafting User-Focused Digital Experiences For Advanced Customer Engagement.
Qualification Without ExclusionWho I typically work with
- SaaS & digital product teams
- Startups defining or refining their MVP
- E-commerce brands improving conversion and usability
- Agencies needing senior UX support
- Businesses struggling with adoption or engagement
If you’re investing in a product and want confidence in your decisions, UX consulting fits.
Who I typically work with
- SaaS & digital product teams
- Startups defining or refining their MVP
- E-commerce brands improving conversion and usability
- Agencies needing senior UX support
- Businesses struggling with adoption or engagement
If you’re investing in a product and want confidence in your decisions, UX consulting fits.
Engagement Models – Reduce Friction
Discovery Sprint (1–2 weeks)Ideal for early-stage clarity or problem validation
UX AuditDeep review of an existing product with actionable recommendations
Ongoing UX ConsultingEmbedded support on a weekly or monthly basis
Project-Based EngagementsClear scope, deliverables, and timelines
Schedule A Consultation
Let’s make your product easier to use
Contact me, on the following links.
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
Rethinking services, shaping new business models and bringing new concepts to life.
Design clarity for complex products.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
The Problem Why UX Consulting Is Needed
When UX becomes a blocker
Most products don’t fail because of technology — they fail because users don’t understand them, don’t trust them, or can’t use them easily.
Common issues I’m brought in to solve:
- Users dropping off or not converting
- Features being built but rarely used
- Conflicting stakeholder opinions driving design
- No clear user journey or product direction
- Design and development pulling in different directions
UX consulting brings clarity, evidence, and structure to these problems — before more time and money is wasted.
Designed complex multi-step user journeys and Integrated multiple systems and data sources
230+
designers and developers mentored through 1-to-1 coaching and group sessions
1230+
hours of UX mentoring delivered across career stages from junior to senior
+63%
of mentees promoted or moved into higher-paying roles within 12 months
12
design teams trained in UX workflows, research methods, and design systems
4.9 / 5
average mentoring satisfaction rating
46
full UX audits completed for scaling ecommerce brands
What UX Consulting Actually Means
What I mean by UX consulting
UX consulting isn’t just “making things look nicer”.
It’s a structured, research-led process that helps you:
Understand real user needs and behaviours
Make informed product and design decisions
Align business goals with user outcomes
Reduce risk before development begins
I work as a strategic partner, not just a designer — challenging assumptions, validating ideas, and guiding decisions with evidence.
Design that feels right
How I can help
UX & UI Design
- Wireframes and flows
- Information architecture
- Interaction design
- High-fidelity UI design
- Design systems and component libraries
UX Strategy & Product Direction
- Product and experience audits
- User journey mapping
- Opportunity and friction analysis
- Feature prioritisation
- Roadmap and MVP definition
UX & UI Design
- Wireframes and flows
- Information architecture
- Interaction design
- High-fidelity UI design
- Design systems and component libraries
Research & Discovery
- User interviews and insight synthesis
- Stakeholder workshops
- Persona creation
- Jobs-to-be-done analysis
- Usability testing (existing products)
DiscoverUnderstand your users, goals, constraints, and existing product.
Define Clarify problems, map journeys, and prioritise what actually matters.
Design Create clear, usable solutions aligned with real user needs.
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
— Tom WillisFounder, Brightfield Labs
”
“
Crafting User-Focused Digital Experiences For Advanced Customer Engagement.
Who I typically work with
- SaaS & digital product teams
- Startups defining or refining their MVP
- E-commerce brands improving conversion and usability
- Agencies needing senior UX support
- Businesses struggling with adoption or engagement
If you’re investing in a product and want confidence in your decisions, UX consulting fits.
Engagement Models – Reduce Friction
Discovery Sprint (1–2 weeks)Ideal for early-stage clarity or problem validation
UX AuditDeep review of an existing product with actionable recommendations
Ongoing UX ConsultingEmbedded support on a weekly or monthly basis
Project-Based EngagementsClear scope, deliverables, and timelines
Schedule A Consultation
Let’s make your product easier to use
Contact me, on the following links.
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
Design clarity for complex products.
Rethinking services, shaping new business models and bringing new concepts to life.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
The Problem Why UX Consulting Is Needed
When UX becomes a blocker
Most products don’t fail because of technology — they fail because users don’t understand them, don’t trust them, or can’t use them easily.
Common issues I’m brought in to solve:
- Users dropping off or not converting
- Features being built but rarely used
- Conflicting stakeholder opinions driving design
- No clear user journey or product direction
- Design and development pulling in different directions
UX consulting brings clarity, evidence, and structure to these problems — before more time and money is wasted.
Designed complex multi-step user journeys and Integrated multiple systems and data sources
230+
designers and developers mentored through 1-to-1 coaching and group sessions
1230+
hours of UX mentoring delivered across career stages from junior to senior
+63%
of mentees promoted or moved into higher-paying roles within 12 months
12
design teams trained in UX workflows, research methods, and design systems
4.9 / 5
average mentoring satisfaction rating
46
full UX audits completed for scaling ecommerce brands
What UX Consulting Actually Means
What I mean by UX consulting
UX consulting isn’t just “making things look nicer”.
It’s a structured, research-led process that helps you:
Understand real user needs and behaviours
Make informed product and design decisions
Align business goals with user outcomes
Reduce risk before development begins
I work as a strategic partner, not just a designer — challenging assumptions, validating ideas, and guiding decisions with evidence.
Design that feels right
How I can help
UX & UI Design
- Wireframes and flows
- Information architecture
- Interaction design
- High-fidelity UI design
- Design systems and component libraries
UX Strategy & Product Direction
- Product and experience audits
- User journey mapping
- Opportunity and friction analysis
- Feature prioritisation
- Roadmap and MVP definition
UX & UI Design
- Wireframes and flows
- Information architecture
- Interaction design
- High-fidelity UI design
- Design systems and component libraries
Research & Discovery
- User interviews and insight synthesis
- Stakeholder workshops
- Persona creation
- Jobs-to-be-done analysis
- Usability testing (existing products)
DiscoverUnderstand your users, goals, constraints, and existing product.
Define Clarify problems, map journeys, and prioritise what actually matters.
Design Create clear, usable solutions aligned with real user needs.
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
— Tom WillisFounder, Brightfield Labs
”
“
Crafting User-Focused Digital Experiences For Advanced Customer Engagement.
Who I typically work with
- SaaS & digital product teams
- Startups defining or refining their MVP
- E-commerce brands improving conversion and usability
- Agencies needing senior UX support
- Businesses struggling with adoption or engagement
If you’re investing in a product and want confidence in your decisions, UX consulting fits.
Engagement Models – Reduce Friction
Discovery Sprint (1–2 weeks)Ideal for early-stage clarity or problem validation
UX AuditDeep review of an existing product with actionable recommendations
Ongoing UX ConsultingEmbedded support on a weekly or monthly basis
Project-Based EngagementsClear scope, deliverables, and timelines
Schedule A Consultation
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
Contact me, on the following links.
ABOUT
Blog
UX
UX Research
UI & graphics
Software
Portfolio
Book
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
Rethinking services, shaping new business models and bringing new concepts to life.
Design clarity for complex products.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
The Problem Why UX Consulting Is Needed
When UX becomes a blocker
Most products don’t fail because of technology — they fail because users don’t understand them, don’t trust them, or can’t use them easily.
Common issues I’m brought in to solve:
- Users dropping off or not converting
- Features being built but rarely used
- Conflicting stakeholder opinions driving design
- No clear user journey or product direction
- Design and development pulling in different directions
UX consulting brings clarity, evidence, and structure to these problems — before more time and money is wasted.
Designed complex multi-step user journeys and Integrated multiple systems and data sources
230+
designers and developers mentored through 1-to-1 coaching and group sessions
1230+
hours of UX mentoring delivered across career stages from junior to senior
+63%
of mentees promoted or moved into higher-paying roles within 12 months
12
design teams trained in UX workflows, research methods, and design systems
4.9 / 5
average mentoring satisfaction rating
46
full UX audits completed for scaling ecommerce brands
What UX Consulting Actually Means
What I mean by UX consulting
UX consulting isn’t just “making things look nicer”.
It’s a structured, research-led process that helps you:
Understand real user needs and behaviours
Make informed product and design decisions
Align business goals with user outcomes
Reduce risk before development begins
I work as a strategic partner, not just a designer — challenging assumptions, validating ideas, and guiding decisions with evidence.
Design that feels right
How I can help
UX & UI Design
- Wireframes and flows
- Information architecture
- Interaction design
- High-fidelity UI design
- Design systems and component libraries
UX Strategy & Product Direction
- Product and experience audits
- User journey mapping
- Opportunity and friction analysis
- Feature prioritisation
- Roadmap and MVP definition
UX & UI Design
- Wireframes and flows
- Information architecture
- Interaction design
- High-fidelity UI design
- Design systems and component libraries
Research & Discovery
- User interviews and insight synthesis
- Stakeholder workshops
- Persona creation
- Jobs-to-be-done analysis
- Usability testing (existing products)
DiscoverUnderstand your users, goals, constraints, and existing product.
Define Clarify problems, map journeys, and prioritise what actually matters.
Design Create clear, usable solutions aligned with real user needs.
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
— Tom WillisFounder, Brightfield Labs
”
“
Crafting User-Focused Digital Experiences For Advanced Customer Engagement.
Who I typically work with
- SaaS & digital product teams
- Startups defining or refining their MVP
- E-commerce brands improving conversion and usability
- Agencies needing senior UX support
- Businesses struggling with adoption or engagement
If you’re investing in a product and want confidence in your decisions, UX consulting fits.
Engagement Models – Reduce Friction
Discovery Sprint (1–2 weeks)Ideal for early-stage clarity or problem validation
UX AuditDeep review of an existing product with actionable recommendations
Ongoing UX ConsultingEmbedded support on a weekly or monthly basis
Project-Based EngagementsClear scope, deliverables, and timelines
Schedule A Consultation
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
ABOUT
Blog
UX
UX Research
UI & graphics
Software
Portfolio
Book
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
Rethinking services, shaping new business models and bringing new concepts to life.
Design clarity for complex products.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
The Problem Why UX Consulting Is Needed
When UX becomes a blocker
Most products don’t fail because of technology — they fail because users don’t understand them, don’t trust them, or can’t use them easily.
Common issues I’m brought in to solve:
- Users dropping off or not converting
- Features being built but rarely used
- Conflicting stakeholder opinions driving design
- No clear user journey or product direction
- Design and development pulling in different directions
UX consulting brings clarity, evidence, and structure to these problems — before more time and money is wasted.
Designed complex multi-step user journeys and Integrated multiple systems and data sources
230+
designers and developers mentored through 1-to-1 coaching and group sessions
1230+
hours of UX mentoring delivered across career stages from junior to senior
+63%
of mentees promoted or moved into higher-paying roles within 12 months
12
design teams trained in UX workflows, research methods, and design systems
4.9 / 5
average mentoring satisfaction rating
46
full UX audits completed for scaling ecommerce brands
What UX Consulting Actually Means
What I mean by UX consulting
UX consulting isn’t just “making things look nicer”.
It’s a structured, research-led process that helps you:
Understand real user needs and behaviours
Make informed product and design decisions
Align business goals with user outcomes
Reduce risk before development begins
I work as a strategic partner, not just a designer — challenging assumptions, validating ideas, and guiding decisions with evidence.
Design that feels right
How I can help
UX & UI Design
- Wireframes and flows
- Information architecture
- Interaction design
- High-fidelity UI design
- Design systems and component libraries
UX Strategy & Product Direction
- Product and experience audits
- User journey mapping
- Opportunity and friction analysis
- Feature prioritisation
- Roadmap and MVP definition
UX & UI Design
- Wireframes and flows
- Information architecture
- Interaction design
- High-fidelity UI design
- Design systems and component libraries
Research & Discovery
- User interviews and insight synthesis
- Stakeholder workshops
- Persona creation
- Jobs-to-be-done analysis
- Usability testing (existing products)
DiscoverUnderstand your users, goals, constraints, and existing product.
Define Clarify problems, map journeys, and prioritise what actually matters.
Design Create clear, usable solutions aligned with real user needs.
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
— Tom WillisFounder, Brightfield Labs
”
“
Crafting User-Focused Digital Experiences For Advanced Customer Engagement.
Who I typically work with
- SaaS & digital product teams
- Startups defining or refining their MVP
- E-commerce brands improving conversion and usability
- Agencies needing senior UX support
- Businesses struggling with adoption or engagement
If you’re investing in a product and want confidence in your decisions, UX consulting fits.
Engagement Models – Reduce Friction
Discovery Sprint (1–2 weeks)Ideal for early-stage clarity or problem validation
UX AuditDeep review of an existing product with actionable recommendations
Ongoing UX ConsultingEmbedded support on a weekly or monthly basis
Project-Based EngagementsClear scope, deliverables, and timelines
Schedule A Consultation
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
ABOUT
UX consultant
UX Research
UI & graphics
Software
Portfolio
resources
Book
Blog
1994
MyMoneyBack is a fintech-focused claims platform designed to help users check whether they are eligible to reclaim mis-sold PPI.
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
Rethinking services, shaping new business models and bringing new concepts to life.
Design clarity for complex products.
I help teams turn unclear ideas, messy interfaces, and underperforming digital products into clear, usable, and scalable experiences.
The Problem Why UX Consulting Is Needed
When UX becomes a blocker
Most products don’t fail because of technology — they fail because users don’t understand them, don’t trust them, or can’t use them easily.
Common issues I’m brought in to solve:
- Users dropping off or not converting
- Features being built but rarely used
- Conflicting stakeholder opinions driving design
- No clear user journey or product direction
- Design and development pulling in different directions
UX consulting brings clarity, evidence, and structure to these problems — before more time and money is wasted.
Designed complex multi-step user journeys and Integrated multiple systems and data sources
230+
designers and developers mentored through 1-to-1 coaching and group sessions
1230+
hours of UX mentoring delivered across career stages from junior to senior
+63%
of mentees promoted or moved into higher-paying roles within 12 months
12
design teams trained in UX workflows, research methods, and design systems
4.9 / 5
average mentoring satisfaction rating
46
full UX audits completed for scaling ecommerce brands
What UX Consulting Actually Means
What I mean by UX consulting
UX consulting isn’t just “making things look nicer”.
It’s a structured, research-led process that helps you:
Understand real user needs and behaviours
Make informed product and design decisions
Align business goals with user outcomes
Reduce risk before development begins
I work as a strategic partner, not just a designer — challenging assumptions, validating ideas, and guiding decisions with evidence.
Design that feels right
How I can help
UX & UI Design
- Wireframes and flows
- Information architecture
- Interaction design
- High-fidelity UI design
- Design systems and component libraries
UX Strategy & Product Direction
- Product and experience audits
- User journey mapping
- Opportunity and friction analysis
- Feature prioritisation
- Roadmap and MVP definition
UX & UI Design
- Wireframes and flows
- Information architecture
- Interaction design
- High-fidelity UI design
- Design systems and component libraries
Research & Discovery
- User interviews and insight synthesis
- Stakeholder workshops
- Persona creation
- Jobs-to-be-done analysis
- Usability testing (existing products)
DiscoverUnderstand your users, goals, constraints, and existing product.
Define Clarify problems, map journeys, and prioritise what actually matters.
Design Create clear, usable solutions aligned with real user needs.
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
— Tom WillisFounder, Brightfield Labs
”
“
Crafting User-Focused Digital Experiences For Advanced Customer Engagement.
Who I typically work with
- SaaS & digital product teams
- Startups defining or refining their MVP
- E-commerce brands improving conversion and usability
- Agencies needing senior UX support
- Businesses struggling with adoption or engagement
If you’re investing in a product and want confidence in your decisions, UX consulting fits.
Engagement Models – Reduce Friction
Discovery Sprint (1–2 weeks)Ideal for early-stage clarity or problem validation
UX AuditDeep review of an existing product with actionable recommendations
Ongoing UX ConsultingEmbedded support on a weekly or monthly basis
Project-Based EngagementsClear scope, deliverables, and timelines
Schedule A Consultation
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
ABOUT
UX consultant
UX Research
UI & graphics
Software
Portfolio
resources
Book
Blog
1994