I build software where design, usability, and performance are treated as the same problem.
I build software where design, usability, and performance are treated as the same problem.
A PRACTICAL UX PROCESS
From uncertainty to a clearer product decision.
The process scales to the size of the problem. A focused audit may move through these stages quickly; a product programme may revisit them repeatedly.
01
Discover
Clarify users, goals, evidence and constraints.
02
Diagnose
Find friction, patterns, risks and opportunity.
03
Define
Prioritise journeys, requirements and success measures.
04
Design
Create flows, interfaces, states and prototypes.
05
Validate
Test the solution and improve it before or after release.
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
UX DESIGN, RESEARCH & CONSULTANCY
Insight before interface.
Research turns assumptions into evidence, and evidence turns design activity into better decisions.
I help SaaS teams, ecommerce businesses and agencies understand what users need, where journeys break and which improvements are most likely to create value.
WHERE I CAN HELP
Designing with clarity, not assumptions.
The engagement can begin before a product exists, during a redesign or when a live journey is underperforming.
DISCOVER
Discovery & research
Stakeholder interviews, user interviews, competitor analysis, surveys and evidence review.
DEFINE
Journeys & structure
Journey mapping, service blueprints, information architecture, task flows and content structure.
DESIGN
Design & prototyping
Wireframes, responsive product design, prototypes, interaction states and accessible patterns.
VALIDATE
Testing & optimisation
Usability testing, heuristic reviews, accessibility checks, analytics interpretation and prioritised audits.
RESEARCH THAT FITS THE DECISION
Use the lightest method that can reduce the risk.
Research should answer a question, change a priority or improve a product decision — not exist as a ceremonial project stage.
Listen
Interviews and support feedback reveal motivations, language and unmet needs.
Observe
Usability tests and journey reviews show where behaviour differs from expectation.
Measure
Analytics, task success and behavioural patterns help quantify where attention is needed.
CASE-STUDY PATTERN
Move from “users are struggling” to a problem the team can act on.
For products such as MyMoneyBack and enterprise platform work through XCM/Horizon, the useful outcome was not a collection of research documents. It was a clearer journey, stronger prioritisation and design decisions that development teams could implement.
• Competitor and current-experience review
• User and stakeholder insight
• Journey mapping and friction diagnosis
• Accessible responsive design
• Clear rationale and implementation guidance
View Resources
WHAT THE TEAM RECEIVES
Useful evidence, visible reasoning and a route into delivery.
The exact output depends on the question, but every deliverable should help somebody make or implement a better decision.
EVIDENCE
Research and diagnosis
Interview findings, evidence synthesis, heuristic reviews, competitor patterns and prioritised issues.
DIRECTION
Journeys and structure
Personas where useful, journey maps, service blueprints, flows, information architecture and requirements.
DELIVERY
Design and validation
Wireframes, responsive designs, prototypes, test plans, findings and implementation recommendations.
“Design starts with listening. The job is not to prove the first idea right — it is to understand what the evidence is telling us.”
Steve Roberts · UX consultant, product designer and researcher
15%
Improvement in task success
15%
Fewer user complaints
10%
Higher satisfaction
15%
Less delivery rework
START WITH THE PROBLEM
Find the friction before committing to the solution.
Share the current journey, the evidence you have and the decision the team needs to make.
MENU
I build software where design, usability, and performance are treated as the same problem.
I build software where design, usability, and performance are treated as the same problem.
UX DESIGN, RESEARCH & CONSULTANCY
Insight before interface.
Research turns assumptions into evidence, and evidence turns design activity into better decisions.
I help SaaS teams, ecommerce businesses and agencies understand what users need, where journeys break and which improvements are most likely to create value.
WHERE I CAN HELP
Designing with clarity, not assumptions.
The engagement can begin before a product exists, during a redesign or when a live journey is underperforming.
DISCOVER
Discovery & research
Stakeholder interviews, user interviews, competitor analysis, surveys and evidence review.
DEFINE
Journeys & structure
Journey mapping, service blueprints, information architecture, task flows and content structure.
DESIGN
Design & prototyping
Wireframes, responsive product design, prototypes, interaction states and accessible patterns.
VALIDATE
Testing & optimisation
Usability testing, heuristic reviews, accessibility checks, analytics interpretation and prioritised audits.
RESEARCH THAT FITS THE DECISION
Use the lightest method that can reduce the risk.
Research should answer a question, change a priority or improve a product decision — not exist as a ceremonial project stage.
Listen
Interviews and support feedback reveal motivations, language and unmet needs.
Observe
Usability tests and journey reviews show where behaviour differs from expectation.
Measure
Analytics, task success and behavioural patterns help quantify where attention is needed.
A PRACTICAL UX PROCESS
From uncertainty to a clearer product decision.
The process scales to the size of the problem. A focused audit may move through these stages quickly; a product programme may revisit them repeatedly.
01
Discover
Clarify users, goals, evidence and constraints.
02
Diagnose
Find friction, patterns, risks and opportunity.
03
Define
Prioritise journeys, requirements and success measures.
04
Design
Create flows, interfaces, states and prototypes.
05
Validate
Test the solution and improve it before or after release.
CASE-STUDY PATTERN
Move from “users are struggling” to a problem the team can act on.
For products such as MyMoneyBack and enterprise platform work through XCM/Horizon, the useful outcome was not a collection of research documents. It was a clearer journey, stronger prioritisation and design decisions that development teams could implement.
• Competitor and current-experience review
• User and stakeholder insight
• Journey mapping and friction diagnosis
• Accessible responsive design
• Clear rationale and implementation guidance
View Resources
WHAT THE TEAM RECEIVES
Useful evidence, visible reasoning and a route into delivery.
The exact output depends on the question, but every deliverable should help somebody make or implement a better decision.
EVIDENCE
Research and diagnosis
Interview findings, evidence synthesis, heuristic reviews, competitor patterns and prioritised issues.
DIRECTION
Journeys and structure
Personas where useful, journey maps, service blueprints, flows, information architecture and requirements.
DELIVERY
Design and validation
Wireframes, responsive designs, prototypes, test plans, findings and implementation recommendations.
“Design starts with listening. The job is not to prove the first idea right — it is to understand what the evidence is telling us.”
Steve Roberts · UX consultant, product designer and researcher
15%
Improvement in task success
15%
Fewer user complaints
10%
Higher satisfaction
15%
Less delivery rework
START WITH THE PROBLEM
Find the friction before committing to the solution.
Share the current journey, the evidence you have and the decision the team needs to make.
Let’s make your product easier to use
Contact me, on the following links.
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
MENU
I build software where design, usability, and performance are treated as the same problem.
I build software where design, usability, and performance are treated as the same problem.
UX DESIGN, RESEARCH & CONSULTANCY
Insight before interface.
Research turns assumptions into evidence, and evidence turns design activity into better decisions.
I help SaaS teams, ecommerce businesses and agencies understand what users need, where journeys break and which improvements are most likely to create value.
WHERE I CAN HELP
Designing with clarity, not assumptions.
The engagement can begin before a product exists, during a redesign or when a live journey is underperforming.
DISCOVER
Discovery & research
Stakeholder interviews, user interviews, competitor analysis, surveys and evidence review.
DEFINE
Journeys & structure
Journey mapping, service blueprints, information architecture, task flows and content structure.
DESIGN
Design & prototyping
Wireframes, responsive product design, prototypes, interaction states and accessible patterns.
VALIDATE
Testing & optimisation
Usability testing, heuristic reviews, accessibility checks, analytics interpretation and prioritised audits.
RESEARCH THAT FITS THE DECISION
Use the lightest method that can reduce the risk.
Research should answer a question, change a priority or improve a product decision — not exist as a ceremonial project stage.
Listen
Interviews and support feedback reveal motivations, language and unmet needs.
Observe
Usability tests and journey reviews show where behaviour differs from expectation.
Measure
Analytics, task success and behavioural patterns help quantify where attention is needed.
A PRACTICAL UX PROCESS
From uncertainty to a clearer product decision.
The process scales to the size of the problem. A focused audit may move through these stages quickly; a product programme may revisit them repeatedly.
01
Discover
Clarify users, goals, evidence and constraints.
02
Diagnose
Find friction, patterns, risks and opportunity.
03
Define
Prioritise journeys, requirements and success measures.
04
Design
Create flows, interfaces, states and prototypes.
05
Validate
Test the solution and improve it before or after release.
CASE-STUDY PATTERN
Move from “users are struggling” to a problem the team can act on.
For products such as MyMoneyBack and enterprise platform work through XCM/Horizon, the useful outcome was not a collection of research documents. It was a clearer journey, stronger prioritisation and design decisions that development teams could implement.
• Competitor and current-experience review
• User and stakeholder insight
• Journey mapping and friction diagnosis
• Accessible responsive design
• Clear rationale and implementation guidance
View Resources
WHAT THE TEAM RECEIVES
Useful evidence, visible reasoning and a route into delivery.
The exact output depends on the question, but every deliverable should help somebody make or implement a better decision.
EVIDENCE
Research and diagnosis
Interview findings, evidence synthesis, heuristic reviews, competitor patterns and prioritised issues.
DIRECTION
Journeys and structure
Personas where useful, journey maps, service blueprints, flows, information architecture and requirements.
DELIVERY
Design and validation
Wireframes, responsive designs, prototypes, test plans, findings and implementation recommendations.
“Design starts with listening. The job is not to prove the first idea right — it is to understand what the evidence is telling us.”
Steve Roberts · UX consultant, product designer and researcher
15%
Improvement in task success
15%
Fewer user complaints
10%
Higher satisfaction
15%
Less delivery rework
START WITH THE PROBLEM
Find the friction before committing to the solution.
Share the current journey, the evidence you have and the decision the team needs to make.
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
HOME
MENU
I build software where design, usability, and performance are treated as the same problem.
I build software where design, usability, and performance are treated as the same problem.
UX DESIGN, RESEARCH & CONSULTANCY
Insight before interface.
Research turns assumptions into evidence, and evidence turns design activity into better decisions.
I help SaaS teams, ecommerce businesses and agencies understand what users need, where journeys break and which improvements are most likely to create value.
WHERE I CAN HELP
Designing with clarity, not assumptions.
The engagement can begin before a product exists, during a redesign or when a live journey is underperforming.
DISCOVER
Discovery & research
Stakeholder interviews, user interviews, competitor analysis, surveys and evidence review.
DEFINE
Journeys & structure
Journey mapping, service blueprints, information architecture, task flows and content structure.
DESIGN
Design & prototyping
Wireframes, responsive product design, prototypes, interaction states and accessible patterns.
VALIDATE
Testing & optimisation
Usability testing, heuristic reviews, accessibility checks, analytics interpretation and prioritised audits.
RESEARCH THAT FITS THE DECISION
Use the lightest method that can reduce the risk.
Research should answer a question, change a priority or improve a product decision — not exist as a ceremonial project stage.
Listen
Interviews and support feedback reveal motivations, language and unmet needs.
Observe
Usability tests and journey reviews show where behaviour differs from expectation.
Measure
Analytics, task success and behavioural patterns help quantify where attention is needed.
A PRACTICAL UX PROCESS
From uncertainty to a clearer product decision.
The process scales to the size of the problem. A focused audit may move through these stages quickly; a product programme may revisit them repeatedly.
01
Discover
Clarify users, goals, evidence and constraints.
02
Diagnose
Find friction, patterns, risks and opportunity.
03
Define
Prioritise journeys, requirements and success measures.
04
Design
Create flows, interfaces, states and prototypes.
05
Validate
Test the solution and improve it before or after release.
CASE-STUDY PATTERN
Move from “users are struggling” to a problem the team can act on.
For products such as MyMoneyBack and enterprise platform work through XCM/Horizon, the useful outcome was not a collection of research documents. It was a clearer journey, stronger prioritisation and design decisions that development teams could implement.
• Competitor and current-experience review
• User and stakeholder insight
• Journey mapping and friction diagnosis
• Accessible responsive design
• Clear rationale and implementation guidance
View Resources
WHAT THE TEAM RECEIVES
Useful evidence, visible reasoning and a route into delivery.
The exact output depends on the question, but every deliverable should help somebody make or implement a better decision.
EVIDENCE
Research and diagnosis
Interview findings, evidence synthesis, heuristic reviews, competitor patterns and prioritised issues.
DIRECTION
Journeys and structure
Personas where useful, journey maps, service blueprints, flows, information architecture and requirements.
DELIVERY
Design and validation
Wireframes, responsive designs, prototypes, test plans, findings and implementation recommendations.
“Design starts with listening. The job is not to prove the first idea right — it is to understand what the evidence is telling us.”
Steve Roberts · UX consultant, product designer and researcher
15%
Improvement in task success
15%
Fewer user complaints
10%
Higher satisfaction
15%
Less delivery rework
START WITH THE PROBLEM
Find the friction before committing to the solution.
Share the current journey, the evidence you have and the decision the team needs to make.
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
HOME
MENU
I build software where design, usability, and performance are treated as the same problem.
I build software where design, usability, and performance are treated as the same problem.
UX DESIGN, RESEARCH & CONSULTANCY
Insight before interface.
Research turns assumptions into evidence, and evidence turns design activity into better decisions.
I help SaaS teams, ecommerce businesses and agencies understand what users need, where journeys break and which improvements are most likely to create value.
WHERE I CAN HELP
Designing with clarity, not assumptions.
The engagement can begin before a product exists, during a redesign or when a live journey is underperforming.
DISCOVER
Discovery & research
Stakeholder interviews, user interviews, competitor analysis, surveys and evidence review.
DEFINE
Journeys & structure
Journey mapping, service blueprints, information architecture, task flows and content structure.
DESIGN
Design & prototyping
Wireframes, responsive product design, prototypes, interaction states and accessible patterns.
VALIDATE
Testing & optimisation
Usability testing, heuristic reviews, accessibility checks, analytics interpretation and prioritised audits.
RESEARCH THAT FITS THE DECISION
Use the lightest method that can reduce the risk.
Research should answer a question, change a priority or improve a product decision — not exist as a ceremonial project stage.
Listen
Interviews and support feedback reveal motivations, language and unmet needs.
Observe
Usability tests and journey reviews show where behaviour differs from expectation.
Measure
Analytics, task success and behavioural patterns help quantify where attention is needed.
A PRACTICAL UX PROCESS
From uncertainty to a clearer product decision.
The process scales to the size of the problem. A focused audit may move through these stages quickly; a product programme may revisit them repeatedly.
01
Discover
Clarify users, goals, evidence and constraints.
02
Diagnose
Find friction, patterns, risks and opportunity.
03
Define
Prioritise journeys, requirements and success measures.
04
Design
Create flows, interfaces, states and prototypes.
05
Validate
Test the solution and improve it before or after release.
CASE-STUDY PATTERN
Move from “users are struggling” to a problem the team can act on.
For products such as MyMoneyBack and enterprise platform work through XCM/Horizon, the useful outcome was not a collection of research documents. It was a clearer journey, stronger prioritisation and design decisions that development teams could implement.
• Competitor and current-experience review
• User and stakeholder insight
• Journey mapping and friction diagnosis
• Accessible responsive design
• Clear rationale and implementation guidance
View Resources
WHAT THE TEAM RECEIVES
Useful evidence, visible reasoning and a route into delivery.
The exact output depends on the question, but every deliverable should help somebody make or implement a better decision.
EVIDENCE
Research and diagnosis
Interview findings, evidence synthesis, heuristic reviews, competitor patterns and prioritised issues.
DIRECTION
Journeys and structure
Personas where useful, journey maps, service blueprints, flows, information architecture and requirements.
DELIVERY
Design and validation
Wireframes, responsive designs, prototypes, test plans, findings and implementation recommendations.
“Design starts with listening. The job is not to prove the first idea right — it is to understand what the evidence is telling us.”
Steve Roberts · UX consultant, product designer and researcher
15%
Improvement in task success
15%
Fewer user complaints
10%
Higher satisfaction
15%
Less delivery rework
START WITH THE PROBLEM
Find the friction before committing to the solution.
Share the current journey, the evidence you have and the decision the team needs to make.
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
ABOUT
UX CONSULTANT
UX RESEARCH
UI & GRAPHICS
SOFTWARE
PORTFOLIO
RESOURCES
BOOK
BLOG
I build software where design, usability, and performance are treated as the same problem.
I build software where design, usability, and performance are treated as the same problem.
UX DESIGN, RESEARCH & CONSULTANCY
Insight before interface.
Research turns assumptions into evidence, and evidence turns design activity into better decisions.
I help SaaS teams, ecommerce businesses and agencies understand what users need, where journeys break and which improvements are most likely to create value.
WHERE I CAN HELP
Designing with clarity, not assumptions.
The engagement can begin before a product exists, during a redesign or when a live journey is underperforming.
DISCOVER
Discovery & research
Stakeholder interviews, user interviews, competitor analysis, surveys and evidence review.
DEFINE
Journeys & structure
Journey mapping, service blueprints, information architecture, task flows and content structure.
DESIGN
Design & prototyping
Wireframes, responsive product design, prototypes, interaction states and accessible patterns.
VALIDATE
Testing & optimisation
Usability testing, heuristic reviews, accessibility checks, analytics interpretation and prioritised audits.
RESEARCH THAT FITS THE DECISION
Use the lightest method that can reduce the risk.
Research should answer a question, change a priority or improve a product decision — not exist as a ceremonial project stage.
Listen
Interviews and support feedback reveal motivations, language and unmet needs.
Observe
Usability tests and journey reviews show where behaviour differs from expectation.
Measure
Analytics, task success and behavioural patterns help quantify where attention is needed.
A PRACTICAL UX PROCESS
From uncertainty to a clearer product decision.
The process scales to the size of the problem. A focused audit may move through these stages quickly; a product programme may revisit them repeatedly.
01
Discover
Clarify users, goals, evidence and constraints.
02
Diagnose
Find friction, patterns, risks and opportunity.
03
Define
Prioritise journeys, requirements and success measures.
04
Design
Create flows, interfaces, states and prototypes.
05
Validate
Test the solution and improve it before or after release.
CASE-STUDY PATTERN
Move from “users are struggling” to a problem the team can act on.
For products such as MyMoneyBack and enterprise platform work through XCM/Horizon, the useful outcome was not a collection of research documents. It was a clearer journey, stronger prioritisation and design decisions that development teams could implement.
• Competitor and current-experience review
• User and stakeholder insight
• Journey mapping and friction diagnosis
• Accessible responsive design
• Clear rationale and implementation guidance
View Resources
WHAT THE TEAM RECEIVES
Useful evidence, visible reasoning and a route into delivery.
The exact output depends on the question, but every deliverable should help somebody make or implement a better decision.
EVIDENCE
Research and diagnosis
Interview findings, evidence synthesis, heuristic reviews, competitor patterns and prioritised issues.
DIRECTION
Journeys and structure
Personas where useful, journey maps, service blueprints, flows, information architecture and requirements.
DELIVERY
Design and validation
Wireframes, responsive designs, prototypes, test plans, findings and implementation recommendations.
“Design starts with listening. The job is not to prove the first idea right — it is to understand what the evidence is telling us.”
Steve Roberts · UX consultant, product designer and researcher
15%
Improvement in task success
15%
Fewer user complaints
10%
Higher satisfaction
15%
Less delivery rework
START WITH THE PROBLEM
Find the friction before committing to the solution.
Share the current journey, the evidence you have and the decision the team needs to make.
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
ABOUT
UX CONSULTANT
UX RESEARCH
UI & GRAPHICS
SOFTWARE
PORTFOLIO
RESOURCES
BOOK
BLOG