CASE STUDIES
Portfolio
UX Design & Research
UI Design
Graphic Design
Just Branding
Alt Graphics
Development
→
Back to Portfolio
ENTERPRISE SAAS · LOGISTICS · MULTI-ROLE PLATFORM
FleetPlus
A connected logistics platform for dispatch teams, drivers and delivery customers.
A zero-to-one product concept spanning live fleet monitoring, route planning, depot operations, driver workflows and customer tracking.
4
User roles
Admin, dispatch, driver, customer
3
Device contexts
Desktop, tablet and mobile
10+
Core workflows
Routing, tracking and delivery proof
3
Product phases
MVP to predictive optimisation
Product strategy · UX architecture · UI design · Responsive system · Accessibility
OVERVIEW
One operational view from depot to doorstep.
FleetPlus unifies fleet monitoring, dispatch, routing, driver operations and customer tracking without forcing teams to jump between disconnected systems.
The concept focuses on the moments where logistics teams lose time: assigning work, reacting to disruption, communicating changes and proving a delivery was completed.
ROLE
Product strategy, UX/UI and design system
PLATFORMS
Desktop, tablet, driver mobile and customer mobile
DIRECTION
Legacy redesign with a phased zero-to-one roadmap
PROBLEM / LEGACY REDESIGN
Legacy dispatch tools hid the live picture.
Experienced operators moved quickly, but the software fragmented routes, vehicle status, delivery exceptions and customer updates across separate screens and manual processes.
01
Disruption surfaced late
Delays and failed stops were discovered after recovery options narrowed.
02
Duplicate updates
Dispatchers, drivers and support teams repeated the same status changes.
03
Poor customer visibility
Customers lacked clear ETAs, options and proof of delivery.
PRODUCT STRATEGY
Modernise the operating layer without slowing expert users.
The product preserves familiar operational patterns while making live status, exceptions and next actions easier to scan.
01
Preserve muscle memory
Keep high-frequency controls predictable for experienced dispatchers.
02
Surface disruption early
Make delays, failed stops and vehicle issues visible before they escalate.
03
Design for context
Adapt each experience to the role, device and environment.
04
Build for regional scale
Support localisation, permissions and regional delivery rules from the start.
PHASED RELEASE
MVP: tracking + dispatch → Phase 2: depot + analytics → Phase 3: optimisation + predictive tools
RESEARCH AND ARCHITECTURE
Map the delivery lifecycle before designing the interface.
The platform architecture connects orders, routes, vehicles, drivers, customers and exceptions through shared operational data.
BRAND EXPLORATION
A flame-shaped F built for forward movement.
The identity combines a flame, directional movement and the letter F to suggest speed, flow and an always-active logistics network.
Hand-drawn exploration of flame shapes, F forms, wordmarks and app icons.
A clean green mark paired with a restrained, modern SaaS wordmark.
PRODUCT ECOSYSTEM
One platform, four connected experiences.
Desktop supports dispatch and planning, tablet supports depot work, mobile supports drivers, and customer tracking keeps recipients informed.
Real-time fleet monitoring, delivery status, alerts and route performance.
A map-led planning workspace for stops, traffic, vehicle capacity and exceptions.
Depot handoff, vehicle checks, loading progress, photographs and sign-off.
Live ETA, delivery options, status timeline, proof and support.
The platform shown in the real operational environment it was designed for.
DESIGN SYSTEM
A system for maps, route states, alerts and dense data.
Tokens and reusable components keep every device consistent while allowing status, priority and exceptions to remain unmistakable.
Colour, typography, spacing, grids, iconography, maps, data tables, charts and operational states.
Variants for navigation, search, buttons, chips, filters, tables, markers, timelines, cards and modals.
Accessible states
Status never relies on colour alone; labels, icons and focus treatment reinforce meaning.
Driver-safe interaction
Large targets, clear hierarchy and reduced interaction depth support use in demanding environments.
International-ready
Address formats, languages, time zones, currencies and regional rules are designed into the system.
OUTCOME
A credible end-to-end logistics concept with room to scale.
FleetPlus demonstrates how complex live operations can become clearer without stripping away the depth expert teams rely on.
Real-time
Fleet, routes and exceptions in one live view.
Multi-role
Purpose-built experiences for each user.
Responsive
Layouts designed for desktop, tablet and mobile.
Scalable
Localisation, permissions and future intelligence.
PROJECT NOTE
This is a self-initiated portfolio concept using fictional operational data to demonstrate enterprise product thinking.
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
Start a project
→
Book a UX audit
→
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
MENU
CASE STUDIES
Portfolio
UX Design & Research
UI Design
Graphic Design
Just Branding
Alt Graphics
Development
ENTERPRISE SAAS · LOGISTICS · MULTI-ROLE PLATFORM
FleetPlus
A connected logistics platform for dispatch teams, drivers and delivery customers.
A zero-to-one product concept spanning live fleet monitoring, route planning, depot operations, driver workflows and customer tracking.
4
User roles
Admin, dispatch, driver, customer
3
Device contexts
Desktop, tablet and mobile
10+
Core workflows
Routing, tracking and delivery proof
3
Product phases
MVP to predictive optimisation
Product strategy · UX architecture · UI design · Responsive system · Accessibility
OVERVIEW
One operational view from depot to doorstep.
FleetPlus unifies fleet monitoring, dispatch, routing, driver operations and customer tracking without forcing teams to jump between disconnected systems.
The concept focuses on the moments where logistics teams lose time: assigning work, reacting to disruption, communicating changes and proving a delivery was completed.
ROLE
Product strategy, UX/UI and design system
PLATFORMS
Desktop, tablet, driver mobile and customer mobile
DIRECTION
Legacy redesign with a phased zero-to-one roadmap
PROBLEM / LEGACY REDESIGN
Legacy dispatch tools hid the live picture.
Experienced operators moved quickly, but the software fragmented routes, vehicle status, delivery exceptions and customer updates across separate screens and manual processes.
01
Disruption surfaced late
Delays and failed stops were discovered after recovery options narrowed.
02
Duplicate updates
Dispatchers, drivers and support teams repeated the same status changes.
03
Poor customer visibility
Customers lacked clear ETAs, options and proof of delivery.
PRODUCT STRATEGY
Modernise the operating layer without slowing expert users.
The product preserves familiar operational patterns while making live status, exceptions and next actions easier to scan.
01
Preserve muscle memory
Keep high-frequency controls predictable for experienced dispatchers.
02
Surface disruption early
Make delays, failed stops and vehicle issues visible before they escalate.
03
Design for context
Adapt each experience to the role, device and environment.
04
Build for regional scale
Support localisation, permissions and regional delivery rules from the start.
PHASED RELEASE
MVP: tracking + dispatch → Phase 2: depot + analytics → Phase 3: optimisation + predictive tools
RESEARCH AND ARCHITECTURE
Map the delivery lifecycle before designing the interface.
The platform architecture connects orders, routes, vehicles, drivers, customers and exceptions through shared operational data.
BRAND EXPLORATION
A flame-shaped F built for forward movement.
The identity combines a flame, directional movement and the letter F to suggest speed, flow and an always-active logistics network.
Hand-drawn exploration of flame shapes, F forms, wordmarks and app icons.
A clean green mark paired with a restrained, modern SaaS wordmark.
PRODUCT ECOSYSTEM
One platform, four connected experiences.
Desktop supports dispatch and planning, tablet supports depot work, mobile supports drivers, and customer tracking keeps recipients informed.
Real-time fleet monitoring, delivery status, alerts and route performance.
A map-led planning workspace for stops, traffic, vehicle capacity and exceptions.
Depot handoff, vehicle checks, loading progress, photographs and sign-off.
Live ETA, delivery options, status timeline, proof and support.
The platform shown in the real operational environment it was designed for.
DESIGN SYSTEM
A system for maps, route states, alerts and dense data.
Tokens and reusable components keep every device consistent while allowing status, priority and exceptions to remain unmistakable.
Colour, typography, spacing, grids, iconography, maps, data tables, charts and operational states.
Variants for navigation, search, buttons, chips, filters, tables, markers, timelines, cards and modals.
Accessible states
Status never relies on colour alone; labels, icons and focus treatment reinforce meaning.
Driver-safe interaction
Large targets, clear hierarchy and reduced interaction depth support use in demanding environments.
International-ready
Address formats, languages, time zones, currencies and regional rules are designed into the system.
OUTCOME
A credible end-to-end logistics concept with room to scale.
FleetPlus demonstrates how complex live operations can become clearer without stripping away the depth expert teams rely on.
Real-time
Fleet, routes and exceptions in one live view.
Multi-role
Purpose-built experiences for each user.
Responsive
Layouts designed for desktop, tablet and mobile.
Scalable
Localisation, permissions and future intelligence.
PROJECT NOTE
This is a self-initiated portfolio concept using fictional operational data to demonstrate enterprise product thinking.
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
Start a project
→
Book a UX audit
→
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
ABOUT
UX CONSULTANT
UX RESEARCH
UI & GRAPHICS
SOFTWARE
PORTFOLIO
RESOURCES
BOOKS
BLOG
