7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Read post
Turning Complexity Into Simplicity
Offering a creative direction as an agile, energetic, and organised problem solver through Storyboarding, Wire-framing and Prototyping with ideation on Usability Testing, looking at the User Journey, Research & Testing having the experience and knowledge to push projects forward from beginning to launch.
I thrive on the challenge of translating complex concepts into intuitive and user-friendly solutions, always with an eye towards innovation and excellence.
I consider myself to be pragmatic, with exceptional communication and interpersonal skills, and pro-actively, communicating project status, areas of concern sharing a growth mindset, working to collaborative milestones.
Achievements
Numbers and Facts
+63%
conversion rate
+41%
Increase in brand awareness
+63%
audience growth
Improving user engagement, Reducing friction across key user journeys and Streamlining navigation and interaction patterns
+63%
conversion rate
+41%
Increase in brand awareness
+63%
audience growth
Crafting User-Focused Digital Experiences For Advanced Customer Engagement.
Qualification Without ExclusionWho I typically work with
- SaaS & digital product teams
- Startups defining or refining their MVP
- E-commerce brands improving conversion and usability
- Agencies needing senior UX support
- Businesses struggling with adoption or engagement
If you’re investing in a product and want confidence in your decisions, UX consulting fits.
Who I typically work with
- SaaS & digital product teams
- Startups defining or refining their MVP
- E-commerce brands improving conversion and usability
- Agencies needing senior UX support
- Businesses struggling with adoption or engagement
If you’re investing in a product and want confidence in your decisions, UX consulting fits.
Discovery Sprint (1–2 weeks)Ideal for early-stage clarity or problem validation
UX AuditDeep review of an existing product with actionable recommendations
Ongoing UX ConsultingEmbedded support on a weekly or monthly basis
Project-Based EngagementsClear scope, deliverables, and timelines
Engagement Models – Reduce Friction
Schedule A Consultation
Let’s make your product easier to use
Contact me, on the following links.
I solve usability problems before they become business problems and design systems that make complex decisions feel effortless through UX strategy, product design and build-ready design systems.
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
I solve usability problems before they become business problems and design systems that make complex decisions feel effortless through UX strategy, product design and build-ready design systems.
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Read post
Turning Complexity Into Simplicity
Offering a creative direction as an agile, energetic, and organised problem solver through Storyboarding, Wire-framing and Prototyping with ideation on Usability Testing, looking at the User Journey, Research & Testing having the experience and knowledge to push projects forward from beginning to launch.
I thrive on the challenge of translating complex concepts into intuitive and user-friendly solutions, always with an eye towards innovation and excellence.
Achievements
Numbers and Facts
+63%
conversion rate
+41%
Increase in brand awareness
+63%
audience growth
UX Design & Research
Crafting User-Focused Digital Experiences For Advanced Customer Engagement.
UX Design Consultant & Strategist Advisor @ Self-Employed (Me&Co) | UI Designer, UX Product Researcher, Brand Designer, Social Media Manager.As a Consultant, Mentor, Researcher, UX/UI Designer, and Developer, I am passionate about crafting intuitive and user-centric digital experiences. With a strong foundation in UX strategy, UI design, and development, I bridge the gap between research, design, and technology to create innovative and scalable solutions. My expertise extends across multiple industries, delivering impactful products through a mix of design thinking, user research, and technical execution.
With years of experience, I have successfully led and contributed to numerous projects, enhancing user engagement and optimizing business performance. My ability to integrate UX principles with cutting-edge technology ensures that I develop solutions that are not only aesthetically pleasing but also highly functional and user-friendly.
ABOUT
Blog
UX
UX Research
UI & graphics
Software
Portfolio
Book
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
Contact me, on the following links.
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
I solve usability problems before they become business problems and design systems that make complex decisions feel effortless through UX strategy, product design and build-ready design systems.
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Read post
Turning Complexity Into Simplicity
Offering a creative direction as an agile, energetic, and organised problem solver through Storyboarding, Wire-framing and Prototyping with ideation on Usability Testing, looking at the User Journey, Research & Testing having the experience and knowledge to push projects forward from beginning to launch.
I thrive on the challenge of translating complex concepts into intuitive and user-friendly solutions, always with an eye towards innovation and excellence.
I consider myself to be pragmatic, with exceptional communication and interpersonal skills, and pro-actively, communicating project status, areas of concern sharing a growth mindset, working to collaborative milestones.
Achievements
Numbers and Facts
+63%
conversion rate
+41%
Increase in brand awareness
+63%
audience growth
UX Design & Research
Crafting User-Focused Digital Experiences For Advanced Customer Engagement.
UX Design Consultant & Strategist Advisor @ Self-Employed (Me&Co) | UI Designer, UX Product Researcher, Brand Designer, Social Media Manager.As a Consultant, Mentor, Researcher, UX/UI Designer, and Developer, I am passionate about crafting intuitive and user-centric digital experiences. With a strong foundation in UX strategy, UI design, and development, I bridge the gap between research, design, and technology to create innovative and scalable solutions. My expertise extends across multiple industries, delivering impactful products through a mix of design thinking, user research, and technical execution.
With years of experience, I have successfully led and contributed to numerous projects, enhancing user engagement and optimizing business performance. My ability to integrate UX principles with cutting-edge technology ensures that I develop solutions that are not only aesthetically pleasing but also highly functional and user-friendly.
Tom Willis
Founder, Chef at The Pantry & Kitchen
“
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
Let’s work together
Qian Jiang
AI Designer for Copilot at Microsoft
“
Steve is a fantastic lead and designer. I admire his design skills since he can always create brilliant work and have a dedicate eye for details. Steve is also good at mentoring junior designers. I reported directly to Steve in the Design Yard, where he gave me insightful feedback and patiently showed me how to do better work all the time. I would love to have a chance to learn from and work with Steve in the future.
I mentored Qian in 2023 when she was developing her UI design expertise, and her progression since then has been remarkable. Qian is now a Lead Product Designer and AI Designer at Microsoft, contributing to the design of Copilot
I’ve mentored designers across UI, UX, and product disciplines — helping them strengthen their thinking, refine their craft, and progress into more strategic roles.
ABOUT
Blog
UX
UX Research
UI & graphics
Software
Portfolio
Book
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
I solve usability problems before they become business problems and design systems that make complex decisions feel effortless through UX strategy, product design and build-ready design systems.
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Read post
ABOUT
UX consultant
UX Research
UI & graphics
Software
Portfolio
resources
Book
Blog
1994
Turning Complexity Into Simplicity
Offering a creative direction as an agile, energetic, and organised problem solver through Storyboarding, Wire-framing and Prototyping with ideation on Usability Testing, looking at the User Journey, Research & Testing having the experience and knowledge to push projects forward from beginning to launch.
I thrive on the challenge of translating complex concepts into intuitive and user-friendly solutions, always with an eye towards innovation and excellence.
I consider myself to be pragmatic, with exceptional communication and interpersonal skills, and pro-actively, communicating project status, areas of concern sharing a growth mindset, working to collaborative milestones.
Achievements
Numbers and Facts
+63%
conversion rate
+41%
Increase in brand awareness
+63%
audience growth
UX Design & Research
Crafting User-Focused Digital Experiences For Advanced Customer Engagement.
UX Design Consultant & Strategist Advisor @ Self-Employed (Me&Co) | UI Designer, UX Product Researcher, Brand Designer, Social Media Manager.As a Consultant, Mentor, Researcher, UX/UI Designer, and Developer, I am passionate about crafting intuitive and user-centric digital experiences. With a strong foundation in UX strategy, UI design, and development, I bridge the gap between research, design, and technology to create innovative and scalable solutions. My expertise extends across multiple industries, delivering impactful products through a mix of design thinking, user research, and technical execution.
With years of experience, I have successfully led and contributed to numerous projects, enhancing user engagement and optimizing business performance. My ability to integrate UX principles with cutting-edge technology ensures that I develop solutions that are not only aesthetically pleasing but also highly functional and user-friendly.
Tom Willis
Founder, Chef at The Pantry & Kitchen
Working with Tom at The Pantry & Kitchen, 2025
“
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
Let’s work together
Qian Jiang
AI Designer for Copilot at Microsoft
Working with Qian since February 2023
“
Steve is a fantastic lead and designer. I admire his design skills since he can always create brilliant work and have a dedicate eye for details. Steve is also good at mentoring junior designers. I reported directly to Steve in the Design Yard, where he gave me insightful feedback and patiently showed me how to do better work all the time. I would love to have a chance to learn from and work with Steve in the future.
I mentored Qian in 2023 when she was developing her UI design expertise, and her progression since then has been remarkable. Qian is now a Lead Product Designer and AI Designer at Microsoft, contributing to the design of Copilot
I’ve mentored designers across UI, UX, and product disciplines — helping them strengthen their thinking, refine their craft, and progress into more strategic roles.
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
I solve usability problems before they become business problems and design systems that make complex decisions feel effortless through UX strategy, product design and build-ready design systems.
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Read post
Turning Complexity Into Simplicity
Offering a creative direction as an agile, energetic, and organised problem solver through Storyboarding, Wire-framing and Prototyping with ideation on Usability Testing, looking at the User Journey, Research & Testing having the experience and knowledge to push projects forward from beginning to launch.
I thrive on the challenge of translating complex concepts into intuitive and user-friendly solutions, always with an eye towards innovation and excellence.
I consider myself to be pragmatic, with exceptional communication and interpersonal skills, and pro-actively, communicating project status, areas of concern sharing a growth mindset, working to collaborative milestones.
Achievements
Numbers and Facts
+63%
conversion rate
+41%
Increase in brand awareness
+63%
audience growth
UX Design & Research
Crafting User-Focused Digital Experiences For Advanced Customer Engagement.
UX Design Consultant & Strategist Advisor @ Self-Employed (Me&Co) | UI Designer, UX Product Researcher, Brand Designer, Social Media Manager.As a Consultant, Mentor, Researcher, UX/UI Designer, and Developer, I am passionate about crafting intuitive and user-centric digital experiences. With a strong foundation in UX strategy, UI design, and development, I bridge the gap between research, design, and technology to create innovative and scalable solutions. My expertise extends across multiple industries, delivering impactful products through a mix of design thinking, user research, and technical execution.
With years of experience, I have successfully led and contributed to numerous projects, enhancing user engagement and optimizing business performance. My ability to integrate UX principles with cutting-edge technology ensures that I develop solutions that are not only aesthetically pleasing but also highly functional and user-friendly.
Tom Willis
Founder, Chef at The Pantry & Kitchen
Working with Tom at The Pantry & Kitchen, 2025
“
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
Let’s work together
Qian Jiang
AI Designer for Copilot at Microsoft
Working with Qian since February 2023
“
Steve is a fantastic lead and designer. I admire his design skills since he can always create brilliant work and have a dedicate eye for details. Steve is also good at mentoring junior designers. I reported directly to Steve in the Design Yard, where he gave me insightful feedback and patiently showed me how to do better work all the time. I would love to have a chance to learn from and work with Steve in the future.
I mentored Qian in 2023 when she was developing her UI design expertise, and her progression since then has been remarkable. Qian is now a Lead Product Designer and AI Designer at Microsoft, contributing to the design of Copilot
I’ve mentored designers across UI, UX, and product disciplines — helping them strengthen their thinking, refine their craft, and progress into more strategic roles.
ABOUT
UX consultant
UX Research
UI & graphics
Software
Portfolio
resources
Book
Blog
1994
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
