AI & DESIGN RESOURCE
AI Prompt Pack for Designers
32 reusable prompts for strategy, research, synthesis, flows, UX writing, critique, accessibility, QA and handoff.
32 reusable prompts
8 design categories
Editable prompt templates
Explore the prompts
How to use the prompt pack
Replace the bracketed details, add real project evidence and ask for a specific output. Treat AI as a thinking partner: verify claims, challenge weak assumptions and keep final design decisions with the team.
01
Role
02
Context
03
Evidence
04
Task
05
Constraints
06
Output
Add real evidence
Paste research notes, constraints, copy or flow details rather than asking from a blank page.
Ask for reasoning
Request assumptions, confidence and trade-offs so weak outputs are easier to challenge.
Protect judgement
Use the output to explore and structure thinking, not to replace user evidence or accountability.
32 prompts for real design work
Use the complete pack from discovery to handoff, or jump directly to the category that matches the decision you need to make.
Strategy & project framing
Research planning
Synthesis & insight development
Information architecture & user flows
UX writing & content design
UI direction & design systems
Critique, accessibility & inclusion
QA, handoff & design storytelling
01
Strategy & project framing
Turn vague requests into clear design decisions before jumping into screens.
PROMPT 01
Decision-ready brief
Use when a project begins with scattered notes or an unclear request.
Act as a senior product designer. Review the following brief or source material for [product]: [paste material]. Produce a decision-ready summary covering the user problem, target audience, business outcome, user outcome, scope, constraints, assumptions, unanswered questions and decisions required. Separate evidence from inference. Do not propose screens until the problem is clear.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 02
Assumptions and risk map
Use before committing to a direction or estimate.
Review this project context: [context]. Identify the assumptions being made about users, behaviour, technology, content, operations and commercial outcomes. Group them by confidence and potential impact. For each high-risk assumption, suggest the smallest useful way to validate it. Finish with the five questions that could most change the project direction.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 03
Outcomes and success measures
Use to connect design work to measurable value.
Using this product context [context], define one primary user outcome, one primary business outcome and up to five supporting measures. Distinguish leading indicators from final outcomes. Explain what each measure would reveal, what could distort it and what baseline data should be recorded before design changes are released.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 04
Stakeholder discovery questions
Use to prepare a focused kick-off or discovery workshop.
Create a stakeholder question bank for [project]. Organise the questions under goals, users, current evidence, constraints, risks, ownership and delivery. Prioritise questions that expose conflicting expectations or fixed decisions. Avoid generic questions that can be answered from existing documentation.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
02
Research planning
Plan proportionate research and create practical discussion and testing guides.
PROMPT 05
Proportionate research plan
Use when time and budget are limited.
Create a focused research plan for [product/problem]. Include the decisions the team needs to make, what must be learned, existing evidence to review, suitable methods, participant criteria, sample size rationale, logistics, risks, outputs and a realistic timeline. Prefer the lightest method capable of reducing the important uncertainty.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 06
User interview guide
Use to explore recent behaviour rather than opinions.
Write a 45-minute interview guide for [audience] about [topic]. Begin with context and recent behaviour, then explore tasks, decisions, workarounds, expectations and difficult moments. Use neutral questions and follow-up probes. Avoid leading questions, feature pitching and hypothetical preference questions. Add interviewer notes explaining what evidence each section should uncover.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 07
Usability test script
Use to test a flow without coaching participants.
Create a moderated usability test script for [flow or prototype]. Include welcome and consent, warm-up questions, a realistic scenario, task wording, neutral prompts, observation points, success criteria and closing questions. Do not reveal the intended path. Include likely facilitator mistakes and how to avoid them.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 08
Recruitment screener
Use to find participants with relevant behaviour and context.
Create a concise recruitment screener for a study about [topic]. Define essential participant characteristics, behavioural criteria, exclusions, balancing criteria and red flags. Write neutral screening questions with answer options and state which responses qualify or disqualify someone. Avoid revealing the preferred answers.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
03
Synthesis & insight development
Turn raw evidence into defensible themes, insights and opportunities.
PROMPT 09
Notes to evidence themes
Use after interviews, tests or support-ticket reviews.
Analyse the following research notes: [paste notes]. Group observations into evidence-based themes without merging meaningful differences. For each theme, list supporting evidence, affected users, frequency, severity, contradictions and confidence. Do not invent quotes or treat a single comment as a general pattern.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 10
Evidence to insight
Use to move beyond surface-level observations.
For each observation below, create an evidence chain using: observation, repeated pattern, underlying need or cause, why it matters, and design implication. Label any inference clearly. Reject statements that merely restate the observation. Evidence: [paste evidence].
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 11
Opportunity statements
Use to frame problems without prescribing features.
Turn these validated findings into opportunity statements: [findings]. Use a format such as “How might we help [user] achieve [outcome] when [context] without [constraint]?” Produce a broad version and a narrower testable version for each finding. Flag any opportunity that is unsupported by evidence or already assumes a solution.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 12
Prioritise findings
Use to decide what should be addressed first.
Prioritise these findings: [findings]. Score each by user impact, business impact, frequency, severity, evidence confidence and implementation dependency. Explain the reasoning, identify quick wins versus structural problems, and recommend what to solve now, research next, monitor or deliberately defer.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
04
Information architecture & user flows
Shape navigation and journeys that remain clear across states and edge cases.
PROMPT 13
Navigation and IA critique
Use when people struggle to find or understand content.
Review this navigation structure or sitemap: [structure]. Assess label clarity, grouping, hierarchy, overlap, depth, orientation and likely user expectations. Identify where internal business language replaces user language. Propose a clearer structure, but preserve genuinely different mental models rather than forcing everything into one taxonomy.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 14
Task-based user flow
Use to map the shortest credible route to an outcome.
Create a user flow for [user] completing [task] in [product]. Include entry points, required information, decisions, permissions, system responses, success, cancellation and recovery routes. Distinguish user actions from system actions. Call out assumptions, dependencies and steps that may create unnecessary effort.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 15
Edge-case and state audit
Use before declaring a flow complete.
Audit this flow for missing states and edge cases: [flow]. Check first use, returning use, empty, loading, partial data, validation, errors, permissions, unavailable content, offline or slow connection, cancellation, timeout, duplicate actions, long content, localisation and recovery. Recommend which states need dedicated design treatment.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 16
Simplify a complex journey
Use when a flow has too many steps or decisions.
Review this journey: [journey]. Identify steps that exist because of internal process rather than user need, repeated information, premature decisions, unclear dependencies and avoidable context switching. Propose a simplified flow and explain what can be removed, combined, deferred, automated or made optional without hiding necessary consequences.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
05
UX writing & content design
Create clear interface language that helps people understand and act.
PROMPT 17
Rewrite interface copy
Use to improve clarity without changing meaning.
Rewrite the following interface copy for [audience] completing [task]: [copy]. Make the language specific, concise and action-oriented. Preserve legal or operational meaning. Remove internal terminology, vague claims and unnecessary reassurance. Provide a recommended version, a shorter alternative and notes explaining significant changes.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 18
Helpful error messages
Use when errors blame users or fail to explain recovery.
Write error messages for these scenarios: [scenarios]. Each message should explain what happened, what remains safe, what the person can do next and where relevant how to prevent recurrence. Use specific language, avoid error codes as the main message and do not imply the user caused a system failure.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 19
Empty, loading and success states
Use to make transitional states useful rather than decorative.
Create content for empty, loading, partial, no-results and success states within [feature]. For each state, define what the user needs to know, the most useful next action and any reassurance that is genuinely necessary. Avoid celebratory language for routine actions and avoid dead-end empty states.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 20
Content hierarchy review
Use when a screen contains too much competing information.
Review this screen content: [content or screenshot description]. Identify the primary decision, essential supporting information, secondary details and content that can be removed or deferred. Recommend a hierarchy using headings, labels, progressive disclosure and concise summaries. Explain any information that must remain visible for informed consent or confident action.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
06
UI direction & design systems
Use AI to structure visual decisions without outsourcing design judgement.
PROMPT 21
Visual direction brief
Use before exploring high-fidelity UI.
Create three distinct visual direction briefs for [product and audience] based on these brand attributes and constraints: [inputs]. For each direction define visual principles, typography characteristics, spacing and density, imagery approach, colour behaviour, motion tone and what to avoid. Do not name fashionable styles without explaining how they support the product experience.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 22
Component inventory
Use to identify patterns before expanding a design system.
Review these screens or feature descriptions: [screens]. Produce a component inventory grouped into foundations, primitives, controls, navigation, content, feedback and composite patterns. Identify duplicate patterns, inconsistent variants, missing states and components that should remain feature-specific rather than becoming global.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 23
Responsive behaviour specification
Use to describe intent beyond static breakpoints.
For this interface [description], define responsive behaviour for content order, layout changes, navigation, controls, tables, imagery, sticky elements and long content. Explain what should reflow, stack, collapse, scroll, remain fixed or disappear at narrower widths. Protect task priority and reading order rather than simply shrinking the desktop layout.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 24
Design-system consistency review
Use to audit a feature against established patterns.
Compare this feature [feature/screens] with the following design-system rules: [rules]. Identify inconsistent components, spacing, typography, states, interaction patterns and naming. Separate justified exceptions from accidental divergence. Recommend the smallest changes that restore consistency without weakening the feature’s usability.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
07
Critique, accessibility & inclusion
Review work systematically while keeping recommendations evidence-based.
PROMPT 25
Structured UX critique
Use when you need useful feedback rather than subjective opinion.
Critique this interface or flow: [description]. Review clarity, hierarchy, task focus, navigation, consistency, feedback, error prevention, recovery and cognitive effort. For each issue, state the evidence visible in the design, the likely user consequence, severity and a specific recommendation. Do not comment on visual taste unless it affects comprehension or use.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 26
Accessibility review
Use as an early design review, not a substitute for formal testing.
Review this interface description against accessibility fundamentals: [description]. Check contrast intent, text resizing, keyboard order, focus visibility, labels, instructions, error identification, target size, colour dependence, motion, semantic structure and screen-reader reading order. Flag what cannot be verified without code, content or assistive-technology testing.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 27
Cognitive-load critique
Use when an interface feels busy or demanding.
Assess this flow for cognitive load: [flow]. Identify unnecessary choices, information that must be remembered, ambiguous labels, competing actions, unfamiliar patterns, interruptions and decisions requested too early. Distinguish essential complexity from accidental complexity and recommend ways to externalise memory and stage decisions.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 28
Mobile usability review
Use to evaluate a mobile experience beyond visual responsiveness.
Review this mobile flow: [description]. Assess thumb reach, target size, spacing, keyboard behaviour, viewport changes, sticky elements, interrupted sessions, orientation, long content, loading conditions and recovery. Highlight desktop assumptions that may fail on mobile and prioritise issues affecting task completion.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
08
QA, handoff & design storytelling
Prepare designs for implementation, stakeholder decisions and portfolio evidence.
PROMPT 29
Design QA checklist
Use before handoff or release review.
Create a design QA checklist for [feature]. Cover journey logic, component consistency, responsive layouts, long and missing content, loading and error states, permissions, accessibility, localisation, analytics, browser or device risks and acceptance criteria. Separate checks that designers can complete in Figma from checks requiring a built product.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 30
Developer handoff notes
Use to communicate behaviour rather than only appearance.
Turn this design description into developer handoff notes: [description]. Document components, variants, content rules, interaction triggers, validation, states, responsive behaviour, accessibility intent, analytics events, dependencies and acceptance criteria. Highlight decisions that are still unresolved instead of silently choosing an implementation.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 31
Stakeholder decision summary
Use after a review to record what was actually agreed.
Summarise this design review transcript or notes: [notes]. Record decisions made, evidence considered, rejected options and reasons, unresolved questions, owners, dependencies and next actions. Separate final decisions from suggestions and assumptions. Keep the summary brief enough to be used as a project record.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 32
Case-study narrative
Use to turn project evidence into a credible portfolio story.
Create a case-study outline from this project evidence: [evidence]. Structure it around context, challenge, diagnosis, strategy, key decisions, collaboration, implementation, outcomes and lessons. Emphasise the reasoning and constraints behind the work. Do not invent metrics, user quotes or personal ownership that the evidence does not support.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
Use AI to strengthen the process, not bypass it
Do not upload confidential client information without permission. Check generated claims against evidence, test important recommendations with users and specialists, and record where AI contributed to project decisions.
Need judgement beyond the prompt?
Book a discovery call for UX strategy, product design, research planning or a focused review of your current experience.
Book a discovery call
AI & DESIGN RESOURCE
AI Prompt Pack for Designers
32 reusable prompts for strategy, research, synthesis, flows, UX writing, critique, accessibility, QA and handoff.
32 reusable prompts
8 design categories
Editable prompt templates
Explore the prompts
How to use the prompt pack
Replace the bracketed details, add real project evidence and ask for a specific output. Treat AI as a thinking partner: verify claims, challenge weak assumptions and keep final design decisions with the team.
01
Role
02
Context
03
Evidence
04
Task
05
Constraints
06
Output
Add real evidence
Paste research notes, constraints, copy or flow details rather than asking from a blank page.
Ask for reasoning
Request assumptions, confidence and trade-offs so weak outputs are easier to challenge.
Protect judgement
Use the output to explore and structure thinking, not to replace user evidence or accountability.
32 prompts for real design work
Use the complete pack from discovery to handoff, or jump directly to the category that matches the decision you need to make.
Strategy & project framing
Research planning
Synthesis & insight development
Information architecture & user flows
UX writing & content design
UI direction & design systems
Critique, accessibility & inclusion
QA, handoff & design storytelling
01
Strategy & project framing
Turn vague requests into clear design decisions before jumping into screens.
PROMPT 01
Decision-ready brief
Use when a project begins with scattered notes or an unclear request.
Act as a senior product designer. Review the following brief or source material for [product]: [paste material]. Produce a decision-ready summary covering the user problem, target audience, business outcome, user outcome, scope, constraints, assumptions, unanswered questions and decisions required. Separate evidence from inference. Do not propose screens until the problem is clear.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 02
Assumptions and risk map
Use before committing to a direction or estimate.
Review this project context: [context]. Identify the assumptions being made about users, behaviour, technology, content, operations and commercial outcomes. Group them by confidence and potential impact. For each high-risk assumption, suggest the smallest useful way to validate it. Finish with the five questions that could most change the project direction.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 03
Outcomes and success measures
Use to connect design work to measurable value.
Using this product context [context], define one primary user outcome, one primary business outcome and up to five supporting measures. Distinguish leading indicators from final outcomes. Explain what each measure would reveal, what could distort it and what baseline data should be recorded before design changes are released.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 04
Stakeholder discovery questions
Use to prepare a focused kick-off or discovery workshop.
Create a stakeholder question bank for [project]. Organise the questions under goals, users, current evidence, constraints, risks, ownership and delivery. Prioritise questions that expose conflicting expectations or fixed decisions. Avoid generic questions that can be answered from existing documentation.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
02
Research planning
Plan proportionate research and create practical discussion and testing guides.
PROMPT 05
Proportionate research plan
Use when time and budget are limited.
Create a focused research plan for [product/problem]. Include the decisions the team needs to make, what must be learned, existing evidence to review, suitable methods, participant criteria, sample size rationale, logistics, risks, outputs and a realistic timeline. Prefer the lightest method capable of reducing the important uncertainty.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 06
User interview guide
Use to explore recent behaviour rather than opinions.
Write a 45-minute interview guide for [audience] about [topic]. Begin with context and recent behaviour, then explore tasks, decisions, workarounds, expectations and difficult moments. Use neutral questions and follow-up probes. Avoid leading questions, feature pitching and hypothetical preference questions. Add interviewer notes explaining what evidence each section should uncover.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 07
Usability test script
Use to test a flow without coaching participants.
Create a moderated usability test script for [flow or prototype]. Include welcome and consent, warm-up questions, a realistic scenario, task wording, neutral prompts, observation points, success criteria and closing questions. Do not reveal the intended path. Include likely facilitator mistakes and how to avoid them.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 08
Recruitment screener
Use to find participants with relevant behaviour and context.
Create a concise recruitment screener for a study about [topic]. Define essential participant characteristics, behavioural criteria, exclusions, balancing criteria and red flags. Write neutral screening questions with answer options and state which responses qualify or disqualify someone. Avoid revealing the preferred answers.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
03
Synthesis & insight development
Turn raw evidence into defensible themes, insights and opportunities.
PROMPT 09
Notes to evidence themes
Use after interviews, tests or support-ticket reviews.
Analyse the following research notes: [paste notes]. Group observations into evidence-based themes without merging meaningful differences. For each theme, list supporting evidence, affected users, frequency, severity, contradictions and confidence. Do not invent quotes or treat a single comment as a general pattern.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 10
Evidence to insight
Use to move beyond surface-level observations.
For each observation below, create an evidence chain using: observation, repeated pattern, underlying need or cause, why it matters, and design implication. Label any inference clearly. Reject statements that merely restate the observation. Evidence: [paste evidence].
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 11
Opportunity statements
Use to frame problems without prescribing features.
Turn these validated findings into opportunity statements: [findings]. Use a format such as “How might we help [user] achieve [outcome] when [context] without [constraint]?” Produce a broad version and a narrower testable version for each finding. Flag any opportunity that is unsupported by evidence or already assumes a solution.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 12
Prioritise findings
Use to decide what should be addressed first.
Prioritise these findings: [findings]. Score each by user impact, business impact, frequency, severity, evidence confidence and implementation dependency. Explain the reasoning, identify quick wins versus structural problems, and recommend what to solve now, research next, monitor or deliberately defer.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
04
Information architecture & user flows
Shape navigation and journeys that remain clear across states and edge cases.
PROMPT 13
Navigation and IA critique
Use when people struggle to find or understand content.
Review this navigation structure or sitemap: [structure]. Assess label clarity, grouping, hierarchy, overlap, depth, orientation and likely user expectations. Identify where internal business language replaces user language. Propose a clearer structure, but preserve genuinely different mental models rather than forcing everything into one taxonomy.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 14
Task-based user flow
Use to map the shortest credible route to an outcome.
Create a user flow for [user] completing [task] in [product]. Include entry points, required information, decisions, permissions, system responses, success, cancellation and recovery routes. Distinguish user actions from system actions. Call out assumptions, dependencies and steps that may create unnecessary effort.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 15
Edge-case and state audit
Use before declaring a flow complete.
Audit this flow for missing states and edge cases: [flow]. Check first use, returning use, empty, loading, partial data, validation, errors, permissions, unavailable content, offline or slow connection, cancellation, timeout, duplicate actions, long content, localisation and recovery. Recommend which states need dedicated design treatment.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 16
Simplify a complex journey
Use when a flow has too many steps or decisions.
Review this journey: [journey]. Identify steps that exist because of internal process rather than user need, repeated information, premature decisions, unclear dependencies and avoidable context switching. Propose a simplified flow and explain what can be removed, combined, deferred, automated or made optional without hiding necessary consequences.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
05
UX writing & content design
Create clear interface language that helps people understand and act.
PROMPT 17
Rewrite interface copy
Use to improve clarity without changing meaning.
Rewrite the following interface copy for [audience] completing [task]: [copy]. Make the language specific, concise and action-oriented. Preserve legal or operational meaning. Remove internal terminology, vague claims and unnecessary reassurance. Provide a recommended version, a shorter alternative and notes explaining significant changes.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 18
Helpful error messages
Use when errors blame users or fail to explain recovery.
Write error messages for these scenarios: [scenarios]. Each message should explain what happened, what remains safe, what the person can do next and where relevant how to prevent recurrence. Use specific language, avoid error codes as the main message and do not imply the user caused a system failure.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 19
Empty, loading and success states
Use to make transitional states useful rather than decorative.
Create content for empty, loading, partial, no-results and success states within [feature]. For each state, define what the user needs to know, the most useful next action and any reassurance that is genuinely necessary. Avoid celebratory language for routine actions and avoid dead-end empty states.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 20
Content hierarchy review
Use when a screen contains too much competing information.
Review this screen content: [content or screenshot description]. Identify the primary decision, essential supporting information, secondary details and content that can be removed or deferred. Recommend a hierarchy using headings, labels, progressive disclosure and concise summaries. Explain any information that must remain visible for informed consent or confident action.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
06
UI direction & design systems
Use AI to structure visual decisions without outsourcing design judgement.
PROMPT 21
Visual direction brief
Use before exploring high-fidelity UI.
Create three distinct visual direction briefs for [product and audience] based on these brand attributes and constraints: [inputs]. For each direction define visual principles, typography characteristics, spacing and density, imagery approach, colour behaviour, motion tone and what to avoid. Do not name fashionable styles without explaining how they support the product experience.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 22
Component inventory
Use to identify patterns before expanding a design system.
Review these screens or feature descriptions: [screens]. Produce a component inventory grouped into foundations, primitives, controls, navigation, content, feedback and composite patterns. Identify duplicate patterns, inconsistent variants, missing states and components that should remain feature-specific rather than becoming global.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 23
Responsive behaviour specification
Use to describe intent beyond static breakpoints.
For this interface [description], define responsive behaviour for content order, layout changes, navigation, controls, tables, imagery, sticky elements and long content. Explain what should reflow, stack, collapse, scroll, remain fixed or disappear at narrower widths. Protect task priority and reading order rather than simply shrinking the desktop layout.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 24
Design-system consistency review
Use to audit a feature against established patterns.
Compare this feature [feature/screens] with the following design-system rules: [rules]. Identify inconsistent components, spacing, typography, states, interaction patterns and naming. Separate justified exceptions from accidental divergence. Recommend the smallest changes that restore consistency without weakening the feature’s usability.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
07
Critique, accessibility & inclusion
Review work systematically while keeping recommendations evidence-based.
PROMPT 25
Structured UX critique
Use when you need useful feedback rather than subjective opinion.
Critique this interface or flow: [description]. Review clarity, hierarchy, task focus, navigation, consistency, feedback, error prevention, recovery and cognitive effort. For each issue, state the evidence visible in the design, the likely user consequence, severity and a specific recommendation. Do not comment on visual taste unless it affects comprehension or use.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 26
Accessibility review
Use as an early design review, not a substitute for formal testing.
Review this interface description against accessibility fundamentals: [description]. Check contrast intent, text resizing, keyboard order, focus visibility, labels, instructions, error identification, target size, colour dependence, motion, semantic structure and screen-reader reading order. Flag what cannot be verified without code, content or assistive-technology testing.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 27
Cognitive-load critique
Use when an interface feels busy or demanding.
Assess this flow for cognitive load: [flow]. Identify unnecessary choices, information that must be remembered, ambiguous labels, competing actions, unfamiliar patterns, interruptions and decisions requested too early. Distinguish essential complexity from accidental complexity and recommend ways to externalise memory and stage decisions.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 28
Mobile usability review
Use to evaluate a mobile experience beyond visual responsiveness.
Review this mobile flow: [description]. Assess thumb reach, target size, spacing, keyboard behaviour, viewport changes, sticky elements, interrupted sessions, orientation, long content, loading conditions and recovery. Highlight desktop assumptions that may fail on mobile and prioritise issues affecting task completion.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
08
QA, handoff & design storytelling
Prepare designs for implementation, stakeholder decisions and portfolio evidence.
PROMPT 29
Design QA checklist
Use before handoff or release review.
Create a design QA checklist for [feature]. Cover journey logic, component consistency, responsive layouts, long and missing content, loading and error states, permissions, accessibility, localisation, analytics, browser or device risks and acceptance criteria. Separate checks that designers can complete in Figma from checks requiring a built product.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 30
Developer handoff notes
Use to communicate behaviour rather than only appearance.
Turn this design description into developer handoff notes: [description]. Document components, variants, content rules, interaction triggers, validation, states, responsive behaviour, accessibility intent, analytics events, dependencies and acceptance criteria. Highlight decisions that are still unresolved instead of silently choosing an implementation.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 31
Stakeholder decision summary
Use after a review to record what was actually agreed.
Summarise this design review transcript or notes: [notes]. Record decisions made, evidence considered, rejected options and reasons, unresolved questions, owners, dependencies and next actions. Separate final decisions from suggestions and assumptions. Keep the summary brief enough to be used as a project record.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
PROMPT 32
Case-study narrative
Use to turn project evidence into a credible portfolio story.
Create a case-study outline from this project evidence: [evidence]. Structure it around context, challenge, diagnosis, strategy, key decisions, collaboration, implementation, outcomes and lessons. Emphasise the reasoning and constraints behind the work. Do not invent metrics, user quotes or personal ownership that the evidence does not support.
CUSTOMISE THE BRACKETED DETAILS BEFORE USE
Use AI to strengthen the process, not bypass it
Do not upload confidential client information without permission. Check generated claims against evidence, test important recommendations with users and specialists, and record where AI contributed to project decisions.
Need judgement beyond the prompt?
Book a discovery call for UX strategy, product design, research planning or a focused review of your current experience.
Book a discovery call
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AI & DESIGN RESOURCE
AI Prompt Pack for Designers
32 reusable prompts for strategy, research, synthesis, flows, UX writing, critique, accessibility, QA and handoff.
32 reusable prompts
8 design categories
Editable prompt templates
Explore the prompts
How to use the prompt pack
Replace the bracketed details, add real project evidence and ask for a specific output. Treat AI as a thinking partner: verify claims, challenge weak assumptions and keep final design decisions with the team.
01
Role
02
Context
03
Evidence
04
Task
05
Constraints
06
Output
Add real evidence
Paste research notes, constraints, copy or flow details rather than asking from a blank page.
Ask for reasoning
Request assumptions, confidence and trade-offs so weak outputs are easier to challenge.
Protect judgement
Use the output to explore and structure thinking, not to replace user evidence or accountability.
32 prompts for real design work
Use the complete pack from discovery to handoff, or jump directly to the category that matches the decision you need to make.
Strategy & project framing
Research planning
Synthesis & insight development
Information architecture & user flows
UX writing & content design
UI direction & design systems
Critique, accessibility & inclusion
QA, handoff & design storytelling
01
Strategy & project framing
Turn vague requests into clear design decisions before jumping into screens.
PROMPT 01
Decision-ready brief
Use when a project begins with scattered notes or an unclear request.
Act as a senior product designer. Review the following brief or source material for [product]: [paste material]. Produce a decision-ready summary covering the user problem, target audience, business outcome, user outcome, scope, constraints, assumptions, unanswered questions and decisions required. Separate evidence from inference. Do not propose screens until the problem is clear.
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PROMPT 02
Assumptions and risk map
Use before committing to a direction or estimate.
Review this project context: [context]. Identify the assumptions being made about users, behaviour, technology, content, operations and commercial outcomes. Group them by confidence and potential impact. For each high-risk assumption, suggest the smallest useful way to validate it. Finish with the five questions that could most change the project direction.
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PROMPT 03
Outcomes and success measures
Use to connect design work to measurable value.
Using this product context [context], define one primary user outcome, one primary business outcome and up to five supporting measures. Distinguish leading indicators from final outcomes. Explain what each measure would reveal, what could distort it and what baseline data should be recorded before design changes are released.
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PROMPT 04
Stakeholder discovery questions
Use to prepare a focused kick-off or discovery workshop.
Create a stakeholder question bank for [project]. Organise the questions under goals, users, current evidence, constraints, risks, ownership and delivery. Prioritise questions that expose conflicting expectations or fixed decisions. Avoid generic questions that can be answered from existing documentation.
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02
Research planning
Plan proportionate research and create practical discussion and testing guides.
PROMPT 05
Proportionate research plan
Use when time and budget are limited.
Create a focused research plan for [product/problem]. Include the decisions the team needs to make, what must be learned, existing evidence to review, suitable methods, participant criteria, sample size rationale, logistics, risks, outputs and a realistic timeline. Prefer the lightest method capable of reducing the important uncertainty.
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PROMPT 06
User interview guide
Use to explore recent behaviour rather than opinions.
Write a 45-minute interview guide for [audience] about [topic]. Begin with context and recent behaviour, then explore tasks, decisions, workarounds, expectations and difficult moments. Use neutral questions and follow-up probes. Avoid leading questions, feature pitching and hypothetical preference questions. Add interviewer notes explaining what evidence each section should uncover.
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PROMPT 07
Usability test script
Use to test a flow without coaching participants.
Create a moderated usability test script for [flow or prototype]. Include welcome and consent, warm-up questions, a realistic scenario, task wording, neutral prompts, observation points, success criteria and closing questions. Do not reveal the intended path. Include likely facilitator mistakes and how to avoid them.
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PROMPT 08
Recruitment screener
Use to find participants with relevant behaviour and context.
Create a concise recruitment screener for a study about [topic]. Define essential participant characteristics, behavioural criteria, exclusions, balancing criteria and red flags. Write neutral screening questions with answer options and state which responses qualify or disqualify someone. Avoid revealing the preferred answers.
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03
Synthesis & insight development
Turn raw evidence into defensible themes, insights and opportunities.
PROMPT 09
Notes to evidence themes
Use after interviews, tests or support-ticket reviews.
Analyse the following research notes: [paste notes]. Group observations into evidence-based themes without merging meaningful differences. For each theme, list supporting evidence, affected users, frequency, severity, contradictions and confidence. Do not invent quotes or treat a single comment as a general pattern.
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PROMPT 10
Evidence to insight
Use to move beyond surface-level observations.
For each observation below, create an evidence chain using: observation, repeated pattern, underlying need or cause, why it matters, and design implication. Label any inference clearly. Reject statements that merely restate the observation. Evidence: [paste evidence].
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PROMPT 11
Opportunity statements
Use to frame problems without prescribing features.
Turn these validated findings into opportunity statements: [findings]. Use a format such as “How might we help [user] achieve [outcome] when [context] without [constraint]?” Produce a broad version and a narrower testable version for each finding. Flag any opportunity that is unsupported by evidence or already assumes a solution.
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PROMPT 12
Prioritise findings
Use to decide what should be addressed first.
Prioritise these findings: [findings]. Score each by user impact, business impact, frequency, severity, evidence confidence and implementation dependency. Explain the reasoning, identify quick wins versus structural problems, and recommend what to solve now, research next, monitor or deliberately defer.
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04
Information architecture & user flows
Shape navigation and journeys that remain clear across states and edge cases.
PROMPT 13
Navigation and IA critique
Use when people struggle to find or understand content.
Review this navigation structure or sitemap: [structure]. Assess label clarity, grouping, hierarchy, overlap, depth, orientation and likely user expectations. Identify where internal business language replaces user language. Propose a clearer structure, but preserve genuinely different mental models rather than forcing everything into one taxonomy.
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PROMPT 14
Task-based user flow
Use to map the shortest credible route to an outcome.
Create a user flow for [user] completing [task] in [product]. Include entry points, required information, decisions, permissions, system responses, success, cancellation and recovery routes. Distinguish user actions from system actions. Call out assumptions, dependencies and steps that may create unnecessary effort.
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PROMPT 15
Edge-case and state audit
Use before declaring a flow complete.
Audit this flow for missing states and edge cases: [flow]. Check first use, returning use, empty, loading, partial data, validation, errors, permissions, unavailable content, offline or slow connection, cancellation, timeout, duplicate actions, long content, localisation and recovery. Recommend which states need dedicated design treatment.
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PROMPT 16
Simplify a complex journey
Use when a flow has too many steps or decisions.
Review this journey: [journey]. Identify steps that exist because of internal process rather than user need, repeated information, premature decisions, unclear dependencies and avoidable context switching. Propose a simplified flow and explain what can be removed, combined, deferred, automated or made optional without hiding necessary consequences.
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05
UX writing & content design
Create clear interface language that helps people understand and act.
PROMPT 17
Rewrite interface copy
Use to improve clarity without changing meaning.
Rewrite the following interface copy for [audience] completing [task]: [copy]. Make the language specific, concise and action-oriented. Preserve legal or operational meaning. Remove internal terminology, vague claims and unnecessary reassurance. Provide a recommended version, a shorter alternative and notes explaining significant changes.
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PROMPT 18
Helpful error messages
Use when errors blame users or fail to explain recovery.
Write error messages for these scenarios: [scenarios]. Each message should explain what happened, what remains safe, what the person can do next and where relevant how to prevent recurrence. Use specific language, avoid error codes as the main message and do not imply the user caused a system failure.
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PROMPT 19
Empty, loading and success states
Use to make transitional states useful rather than decorative.
Create content for empty, loading, partial, no-results and success states within [feature]. For each state, define what the user needs to know, the most useful next action and any reassurance that is genuinely necessary. Avoid celebratory language for routine actions and avoid dead-end empty states.
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PROMPT 20
Content hierarchy review
Use when a screen contains too much competing information.
Review this screen content: [content or screenshot description]. Identify the primary decision, essential supporting information, secondary details and content that can be removed or deferred. Recommend a hierarchy using headings, labels, progressive disclosure and concise summaries. Explain any information that must remain visible for informed consent or confident action.
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06
UI direction & design systems
Use AI to structure visual decisions without outsourcing design judgement.
PROMPT 21
Visual direction brief
Use before exploring high-fidelity UI.
Create three distinct visual direction briefs for [product and audience] based on these brand attributes and constraints: [inputs]. For each direction define visual principles, typography characteristics, spacing and density, imagery approach, colour behaviour, motion tone and what to avoid. Do not name fashionable styles without explaining how they support the product experience.
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PROMPT 22
Component inventory
Use to identify patterns before expanding a design system.
Review these screens or feature descriptions: [screens]. Produce a component inventory grouped into foundations, primitives, controls, navigation, content, feedback and composite patterns. Identify duplicate patterns, inconsistent variants, missing states and components that should remain feature-specific rather than becoming global.
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PROMPT 23
Responsive behaviour specification
Use to describe intent beyond static breakpoints.
For this interface [description], define responsive behaviour for content order, layout changes, navigation, controls, tables, imagery, sticky elements and long content. Explain what should reflow, stack, collapse, scroll, remain fixed or disappear at narrower widths. Protect task priority and reading order rather than simply shrinking the desktop layout.
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PROMPT 24
Design-system consistency review
Use to audit a feature against established patterns.
Compare this feature [feature/screens] with the following design-system rules: [rules]. Identify inconsistent components, spacing, typography, states, interaction patterns and naming. Separate justified exceptions from accidental divergence. Recommend the smallest changes that restore consistency without weakening the feature’s usability.
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07
Critique, accessibility & inclusion
Review work systematically while keeping recommendations evidence-based.
PROMPT 25
Structured UX critique
Use when you need useful feedback rather than subjective opinion.
Critique this interface or flow: [description]. Review clarity, hierarchy, task focus, navigation, consistency, feedback, error prevention, recovery and cognitive effort. For each issue, state the evidence visible in the design, the likely user consequence, severity and a specific recommendation. Do not comment on visual taste unless it affects comprehension or use.
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PROMPT 26
Accessibility review
Use as an early design review, not a substitute for formal testing.
Review this interface description against accessibility fundamentals: [description]. Check contrast intent, text resizing, keyboard order, focus visibility, labels, instructions, error identification, target size, colour dependence, motion, semantic structure and screen-reader reading order. Flag what cannot be verified without code, content or assistive-technology testing.
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PROMPT 27
Cognitive-load critique
Use when an interface feels busy or demanding.
Assess this flow for cognitive load: [flow]. Identify unnecessary choices, information that must be remembered, ambiguous labels, competing actions, unfamiliar patterns, interruptions and decisions requested too early. Distinguish essential complexity from accidental complexity and recommend ways to externalise memory and stage decisions.
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PROMPT 28
Mobile usability review
Use to evaluate a mobile experience beyond visual responsiveness.
Review this mobile flow: [description]. Assess thumb reach, target size, spacing, keyboard behaviour, viewport changes, sticky elements, interrupted sessions, orientation, long content, loading conditions and recovery. Highlight desktop assumptions that may fail on mobile and prioritise issues affecting task completion.
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08
QA, handoff & design storytelling
Prepare designs for implementation, stakeholder decisions and portfolio evidence.
PROMPT 29
Design QA checklist
Use before handoff or release review.
Create a design QA checklist for [feature]. Cover journey logic, component consistency, responsive layouts, long and missing content, loading and error states, permissions, accessibility, localisation, analytics, browser or device risks and acceptance criteria. Separate checks that designers can complete in Figma from checks requiring a built product.
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PROMPT 30
Developer handoff notes
Use to communicate behaviour rather than only appearance.
Turn this design description into developer handoff notes: [description]. Document components, variants, content rules, interaction triggers, validation, states, responsive behaviour, accessibility intent, analytics events, dependencies and acceptance criteria. Highlight decisions that are still unresolved instead of silently choosing an implementation.
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PROMPT 31
Stakeholder decision summary
Use after a review to record what was actually agreed.
Summarise this design review transcript or notes: [notes]. Record decisions made, evidence considered, rejected options and reasons, unresolved questions, owners, dependencies and next actions. Separate final decisions from suggestions and assumptions. Keep the summary brief enough to be used as a project record.
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PROMPT 32
Case-study narrative
Use to turn project evidence into a credible portfolio story.
Create a case-study outline from this project evidence: [evidence]. Structure it around context, challenge, diagnosis, strategy, key decisions, collaboration, implementation, outcomes and lessons. Emphasise the reasoning and constraints behind the work. Do not invent metrics, user quotes or personal ownership that the evidence does not support.
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Use AI to strengthen the process, not bypass it
Do not upload confidential client information without permission. Check generated claims against evidence, test important recommendations with users and specialists, and record where AI contributed to project decisions.
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