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Key UX considerations included: Clear information hierarchy Simplified navigation Reassuring interface patterns Reduced friction in booking and form completion Progress tracking for recovery and care plans Accessible layouts, spacing, and typography Consistent cross-device experience between desktop and tablet I also helped shape the product structure and service design strategy, creating scalable flows that could adapt across multiple healthcare sectors including private GP services, physiotherapy, dental clinics, cosmetic surgery, fertility clinics, and mental health providers. 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